July 13, 2009 6:00 PM - 110 attended
The Brandhacker SMAC (Social Media Ad Council) "Pitch Pepsi" Meetup Happy Hour
Your chance to Pitch Pepsi
Next Monday’s Brandhackers Meetup will be unlike anything you have seen before. Join us as we create a social media campaign for Pepsi in just over an hour. Bring your know-how to the table. Offer your company’s assistance in building the campaign if you work for a digital media agency/social media company. It’s your chance to pitch Pepsi.
All campaign elements designed this evening have the potential to be run for Pepsi once approved, so come prepared to put your money where your mouth is. We’ll send campaign wrap-up reports to SMAC members and everyone attending this special Brandhacker evening.
Moderator: Tom Gerace, Chairman, SMAC
Bonin Bough, Director of Digital and Social Media, PepsiCo
Heidi Browning, SVP Insights, MySpace
Aimee Higgins, VP Client Solutions, Pandora
Josh Karpf, Digital and Social Media Manager, PepsiCo
David Woodrow, SVP Sales and Partner Services, Gather
Ian Schafer, CEO Deep Focus
SMAC (Social Media Advertising Council) is a group of advertising, communications, brand management and social media executives coming together to create a common vocabulary, standard buying units, and uniform measurement methods for social media. SMAC's aim is to create a set of standards for social-media advertising, sometimes called "engagement advertising," that mirrors the standards set for print, television, and display ads.
6:00-7:00 - Pre-Networking
7:00-8:00 - "SMAC -Social Media Advertising Panel" - Moderated by Gather.com CEO, Tom Gerace - Guest Speaker (Bonin Bough Pepsi Cola's Global Director of Social Media)
8:00-8:30 - Audience Discussion / Q&A
8:30-9:00 - Post Networking
RSVPs closed
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Nelson BecerraGave great because the meeting itself was awesome. Interaction was great. Joy was fantastic. The actual place was not good for the amount of people. The people just ended up sucking it up and no one made a stink which means the actual meat of the meeting was AWESOME!!! Big victory..
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Sean HaubertThe presentation itself was great, but there were some downfalls. Too many people in a small place, and it started over an hour later it was supposed to.
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Peter SpecialeI have to say the venue was NOT as nice as previous for the monthly sessions. Why is it that only one large screen was working when you had a jammed pack room of people. There has to be a way to make sure these venues are ready to handle a multimedia event.
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er/Director, Organizer
Your organizer's refund policy for The Brandhacker SMAC (Social Media Ad Council) "Pitch Pepsi" Meetup Happy Hour
Refunds offered if:
- the Meetup is cancelled
Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.
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25% off a Social Media Press Release
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