Hurrah! Business from the Heart is back after a bit of a break over the summer. This was completely down to me taking a bit of ‘time out’ for a home move and a holiday after a super-busy first half of the year.
I’m delighted to get us back in the swing of these fantastic monthly meetings with a great friend of mine, Stephanie Beitzel, talking on a topic that is so important to anyone in the healing and serving professions – how to Nail your Niche (and decide once and for all whether you really need one!)
If you are like so many coaches, therapists, healers and difference-makers, you are probably hearing time and again that you need to niche if you're going to be successful - but you struggle to find a niche that feels right for you
Are you feeling under pressure to choose one but nothing quite ‘feels’ right?
Do you feel uncomfortable about the idea of limiting yourself and your clients?
If this is you then why not come along on 31st July and explore new and different ways to think about niching?
Stephanie Beitzel, 'Niche Navigator' and founder of Nicheonomy - but more importantly my great friend and huge-hearted business owner - will share with you the benefits of having a clearly defined niche.
She will also explore the pitfalls of launching into a niche without complete clarity – wasting precious energy, time and resources
And how, once you get it nailed and find your ideal niche, on that’s truly aligned with your personality, purpose and passion, you will have an unbeatable edge when it comes to attracting clients – and operate from joy, passion and purpose every single day!
However, working out your niche (or even whether you need one) can be a frustrating and overwhelming process. There are many misconceptions about what a niche actually is. And, all too often, you cannot see your own value, or how to turn it into a sustainable, profitable business – that you love!
In this presentation, Stephanie will share:
- The 7 angles of a truly unbeatable niche – have you REALLY explored all of them?
- The 4 stages of a new niche business - and why it's essential to niche according to the stage you're at – in other words, don’t rush it!
- Nicheonomy's 'Get NICHED' formula - a 6-step strategy for becoming a known name in your ideal niche
- The 'Nicheonomics' Business Development Framework and quiz – so that you leave with a simple plan for how to get clients
Stephanie has more than twenty years' experience in niche marketing and strategy. Prior to starting her own business, she was Head of Marketing for some impressive blue-chip companies. But now she lives her passion by working with early-stage business owners to help them explore and discover their niche, and successfully navigate the challenges of getting a niche business up and running.
So if you are struggling with the concept of niche, or convinced you ‘need’ one but struggling to find the one that’s right for you, of even if you just want to come and network and socialise with a lovely bunch of people and gather some new ideas and insights then join us on 31st – it’s only £10 – including tea, coffee and naughty snacks! New faces will get a very warm welcome as always.
Here's what people have said about working with Stephanie:
My initial phone call to Stephanie was a request for help to identify my niche. What I ended up getting was a defined niche, a clear idea of exactly who my target customer is, a brilliant strap line, and so much more. Steph left me fired up and ready to move my business forward.
Nicola Holden, Interior Designer
Stephanie turned my whirlwind of creative ideas, thoughts and personally held beliefs and passion into a clearly defined micro-niche; people that I couldn't wait to serve. For anyone who is worried about limiting your market, I would recommend working with Stephanie.
Antoinette Johnson - Author and Writing Consultant
I was feeling overwhelmed by a wide range of niches that I could have been targeting, but wasn’t sure which I should be tackling, and the best approach to take online.
Steph helped me map out my core niche in the short term, whilst also providing the structure for moving into other complementary areas in the coming months.
Michelle Bridgman, Psychotherapist, Author and Speaker