User Experience Day

Eventbrite - User Experience Day

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A Mini Conference That Is All About the Experience.

Whether you are a designer, developer or you have an amazing idea for a startup, you'll benefit by learning how to strategize design, organize information, conduct product tests, apply lean startup methodologies, prototype, build easy-to-use products and more!

Learn it all from Nick Myers (Cooper), Jennifer McCormick (500 Startups), Jonathan Smiley (Co-founder of Zurb), Megan ORorke (General Assembly) and Mary Lukanuski (

Schedule of Presentations
(track schedules on lanyrd)


"The Elements of Product Success"
Nick Myers, Managing Director of Visual Design and Branding at Cooper

All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google.

Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators. Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.

"UX Toolbelt: Research and Prototyping in an Open 3D Printing World"
Megan O'Rorke, UX Researcher and Teacher at General Assembly

Continuously maintaining leadership in a market is like a game of thrones. Megan will discuss techniques and tools from her experience at Sony and start ups to identify blind spots, false trails and keep the team focused on delivering valuable solutions.

"Everyone Sucks at Feedback"

Jonathan Smiley, Partner and Design Lead at Zurb

Getting feedback can be awful, but it’s necessary for great design work. When given and asked for correctly, it can be awesome. Feedback helps you iterate on your process so you can design great products faster, hone in on specific interactions and push past roadblocks. In this talk, we delve into the strategies and tactics of soliciting great feedback, how to take it and discuss how to give valuable feedback to others.

Lunch – We've got it covered for you.

"Lean UX: Create Experiences Not Deliverables"
Mary Lukanuski, Director of User Experience at

Step away from the waterfall cycle of design deliverables and into creating products. Mary will present the fundamentals of Lean UX: What it is and what it isn't. How to create successful products by creating a cross functional team, a cycle of think/make/check and maintain the big picture vision.

"User Research To-Go (Mobile)"
Jennifer Mccormick, Founder of User Lens & UX Mentor at 500 Startups

A practical framework and ideas for integrating user research into any stage of the mobile app development process.


Want to make some extra cash at UX Day? 

You must apply and get accepted in advance!

We are hiring usability testers to provide interface feedback on various local startup mobile and web apps. All levels of experience are welcome!

Thanks to our sponsor, Gigwalk, usability testers will be paid $40 per person from 2:45pm-5:00pm on the day of the event.

To participate:

1. Download the Gigwalk app on your iPhone or iPad.

2. Locate gigs in San Francisco near AT&T park at 180 Townsend Street, San Francisco, CA.

3. The title will say: "Get paid to test web and mobile apps at UX Day."

4. Click Apply


Learn About the Speakers

Jonathan Smiley Jonathan Smiley, Partner and Design Lead at Zurb

Jonathan Smiley is a partner and design lead at Zurb, an interactive design agency in the Silicon Valley. He is responsible for many aspects of client projects including strategy, prototyping, design and implementation.

Jonathan's developed Foundation, an open-source front-end framework. He spends his days working on application design and marketing web sites, focusing on all sides of design. A geek for life, when he's not working on the Web he's probably on his Xbox or hanging out with his wife and daughter.

nick myersNick Myers, Managing Director of Visual Design & Branding at Cooper

Nick Myers is managing director of visual design & branding at Cooper where he directs teams to design experiences across a variety of digital products and services. He helps companies craft interfaces and brands that are both unique and engaging, yet authentic and useful. He has lead the design of many digital visual systems and worked on the design of personalized health predication, mobile EMRs, tablet news reading, portfolio and wealth management, in-home patient care, 3D home redecoration, photo sharing, mobile outsourcing of tasks, virtualization, medical informatics, geological exploration, street parking and the smarter city, and even check fraud. He is an instructor for Cooper U and Rock Health and writes for the Cooper Journal. You can follow him on Twitter @nickmyer5.

Jennifer McCormick, Founder of User Lens and Mentor at 500 Startups, Founder and Principal Researcher of User Lens, Inc.

Jennifer McCormick is the Founder of User Lens, Inc., a San Francisco- based consultancy specializing in user experience research and consumer insights. She has over a decade of experience pioneering research and user-centered design methods at companies like Microsoft, Logitech, and Amazon, as well as various Silicon Valley startups.

Megan ORorkeMegan ORorke, Product Researcher, Senior UX Designer
Designer in Resident at General Assembly

Megan ORorke leads product research, design and QA at a new mobile app startup in San Francisco and mentors future designers as Designer in Resident at General Assembly.

Megan has a degree in Human Computer Interaction (HCI) and scrappiness. From researching using computer vision to help doctors diagnose patients to product research since 2006 she’s used her knowledge of how people and technology work to help us connect and live better lives. In 2012 she worked for Sony where presidents, VPs and managers at Sony used the qualitative and quantitative research programs she ran to break profit records and increase product market fit for Sony's e-commerce website Her expertise, research and UI designs fueled global projects that impacted Sony's mobile, video, web and physical products.

She helped organize several UX events in San Diego over the past few years including the UX Speakeasy Conference and the local ACM CHI chapter. Her long term goals are to work on projects that change the world while living in the Bay Area, New York or abroad.

Mary LukanuskiMary Lukanuski, Director of User Experience at

Mary Lukanuski is a product strategist, researcher and designer with extensive experienced in the design, development and delivery of web and cross device applications.

Skilled in project and product management Mary has managing cross functional and international teams from product concept to launch. She has an astute understanding of creative, social, commercial and technical challenges to address user needs and market demands.

Her skill set includes Cross Device consumer based applications, globalized web and mobile applications, enterprise web and mobile applications, agile UX development and lean UX development.

Say Media, Gigwalk, Zurb, Oreilly

*Tickets are non-refundable but transferrable to a future event.

Join or login to comment.

  • luka


    April 1, 2013

  • Raylin

    Are the speakers' slides available anywhere? Thanks!

    2 · March 31, 2013

  • Larry G

    Great event. Thanks for putting this together.

    2 · April 1, 2013

    • Andi

      You are very welcome!

      April 1, 2013

  • Erica

    Were a copy of the slides posted yet?

    1 · April 1, 2013

  • Anna L.

    Can you give us the discount code for the RWD Summit again? I missed it in the opening remarks. Thanks!

    1 · April 1, 2013

    • Andi

      Save 20% with CASCADESF

      1 · April 1, 2013

  • Leigh T.

    User Experience Day was an inspiring, valuable success for myself and each of the individuals I spoke with during and after the event. I enjoyed the diversity of speakers and their varying viewpoints. Getting into the minds and the shoes of users is an art form in itself!

    2 · March 31, 2013

  • Anna L.

    It was good, and I'm glad I went. The schedule fell behind, and the shift in lunch time was confusing. Much of the content seemed to be fundamentals that most any UX practitioner should know. It would be great if you could have speakers talk about more advanced topics and/or give real-life case examples. Tell us something we don't know! (: Thanks for putting this on, though. What a great idea.

    2 · March 30, 2013

    • Andi

      We got started 20 minutes late – lunch was supposed to be served after Jonathan Smiley's presentation, but everyone started taking food immediately. So we went with it and had him speak after lunch. Thanks for coming out!

      March 31, 2013

  • Andi

    This is good to know. Thank you! We will take it up a notch the next time to get more into advanced subjects.

    March 31, 2013

  • Andi

    Thank you San Francisco for supporting CASCADE SF. Today was a tremendous success!

    March 30, 2013

  • Peter I.

    Great speakers.... really enjoyed. Thanks so much!

    1 · March 30, 2013

  • A former member
    A former member

    Anyone want my badge for the rest of the day? I love the event and need to be elsewhere this afternoon. Text me at[masked]

    1 · March 30, 2013

  • Loren H.

    Anyone have suggestions for parking in the area? Thanks!

    March 29, 2013

  • Mohamed M.

    Of course we are attending! See yall there

    1 · March 29, 2013

  • Ryan S.

    Excited to come & meet you all!

    1 · March 28, 2013

  • Juan R.

    So looking forward to this event.

    1 · March 28, 2013

  • Todd

    See you at the registration table folks!

    1 · March 26, 2013

  • Bill S.

    Hopefully, I can show people around an upcoming new app - Atttach

    March 24, 2013

  • Andi

    The schedule of talks are now online.

    March 23, 2013

  • Jon S.

    This is going to be awesome! I just bought tickets on Eventbrite and noticed the date on their page is the 29th, but the header graphic says the 30th. It is the 30th, right?

    1 · March 6, 2013

    • Andi

      Yes, it's the 30th. See you there!

      March 8, 2013

  • Chad B.

    I'll be there. Lets party!

    1 · February 27, 2013

  • Andi

    Thanks we are excited to see you all there! If any designers want to volunteer as a mentor, please send me an e-mail: [masked]

    February 12, 2013

  • Meggie M.

    this is awesome.

    1 · February 12, 2013

  • Tyler Yuval B.

    looking forward to it!

    1 · February 12, 2013

  • A former member
    A former member


    1 · February 12, 2013

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