Going Global: Best Practices for Internationalizing Your Product

  • Jun 6, 2013 · 6:00 PM
  • Pathfinder Development

As worldwide e-commerce sales exceeded $1 trillion for the first time ever in 2012 and North America is expected to lose its position as the leading e-commerce market to the Asia-Pacific region, the Internet is introducing companies selling online to the vast opportunities, but also challenges of internationalization.

Companies are realizing that although the Internet provides a global platform to market and sell their products/services, issues such as international tax, local currency and payment options, specific market pricing, cultural differences and website content and design can hinder a product’s success on the global market if they’re not properly accounted for ahead of time. As the global market grows, it’s becoming more and more important to create products and e-commerce channels that account for an international audience….way beyond simply translating website text.

With some of the world’s largest software providers, including Acronis, Avira, Dell, Malwarebytes and Parallels among its clients, and service locations in Cologne, Chicago and Tokyo, e-commerce provider cleverbridge’s co-founder and VP Operations, Craig Vodnik, will provide critical best practices to successfully scale a locally-proven product into a global business success. Attendees will hear real-life examples of the journey to going global, but also the strategy and challenges that many organizations have seen or will see with the expansion.

Craig Vodnik Bio
Along with being a co-founder of cleverbridge, Vodnik is vice president of operations and responsible for overall direction and guidance of North America operational activities for the global e-commerce provider. Prior to cleverbridge, Vodnik held the position of project manager, North America for one of Europe's leading e-commerce providers. At the beginning of his career in 1995, he served as the Webmaster of the Chicago Tribune, where he was instrumental in launching the newspaper onto the Internet. Vodnik has over 18 years’ experience in the financial services, advertising and e-commerce industries as well as with experience with several Internet startups. He holds a Bachelor of Arts degree in Nuclear Engineering from the University of Illinois, Champaign-Urbana.

LinkedIn: www.linkedin.com/in/craigvodnik
Twitter:   @CraigVodnik
Blog:       Building Keystones

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  • Rity U.

    Can someone share the slides?

    June 7, 2013

    • Eric B.

      There were no slides.

      June 7, 2013

  • Eric B.

    Craig tailored his talk based upon attendee preferences. The result was a highly conversational and engaging dialogue. IMHO attendance was actually 27 or 28. Based upon their comments to me during networking and socializing after Craig finished speaking, attendees were uniformly happy with the event!

    June 7, 2013

  • Marjorie P.

    Go Blackhawks!

    June 4, 2013

22 went

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