The roadmap presentation has become an expected step in many b-to-b buying cycles and relationships. Buyers and customers want to know where the portfolio is going so that they feel comfortable that they are choosing the right partner who can not only help solve problems now, but also in the future. The problem? Buyers expect that these formal roadmaps are rigid, leading to pissed off customers when dates, priorities, and functionality inevitably change.
Join Peter Caron of SAVO for a discussion on whether and how best to present roadmaps. Learn how roadmap presentations evolved at SAVO. What has worked well and what has been a difficulty? Share your ideas about roadmap presentations and whether or not to use them.
About Peter Caron
Peter Caron is the VP of Product Outreach, one of the product management functions at SAVO that deals with learning from the market and shepherding ideas through the strategic planning process. Peter is introducing Lean methods to SAVO's process to rapidly develop innovation for SAVO's market. Peter has held a number of leadership positions in product management, product marketing, marketing, and alliances in software over the last 16 years. Prior to SAVO, Peter was VP of Global Marketing of arcplan, an analytics vendor, and he held various product management positions at SPSS, a predictive analytics vendor acquired by IBM. Peter has a BA from Georgetown University.