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Roadmaps: Vision or Death by Commits?


The roadmap presentation has become an expected step in many b-to-b buying cycles and relationships.  Buyers and customers want to know where the portfolio is going so that they feel comfortable that they are choosing the right partner who can not only help solve problems now, but also in the future.  The problem?  Buyers expect that these formal roadmaps are rigid, leading to pissed off customers when dates, priorities, and functionality inevitably change.

Join Peter Caron of SAVO for a discussion on whether and how best to present roadmaps. Learn how roadmap presentations evolved at SAVO. What has worked well and what has been a difficulty? Share your ideas about roadmap presentations and whether or not to use them.

About Peter Caron

Peter Caron is the VP of Product Outreach, one of the product management functions at SAVO that deals with learning from the market and shepherding ideas through the strategic planning process.  Peter is introducing Lean methods to SAVO's process to rapidly develop innovation for SAVO's market.  Peter has held a number of leadership positions in product management, product marketing, marketing, and alliances in software over the last 16 years.  Prior to SAVO, Peter was VP of Global Marketing of arcplan, an analytics vendor, and he held various product management positions at SPSS, a predictive analytics vendor acquired by IBM.  Peter has a BA from Georgetown University.

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  • Brent

    So of the 75% of people that show roadmaps today, whos show the following: 1. Less than SAVO 2. Same as SAVO 3. More detail than SAVO.
    Coming from the Durable goods/CPG industry, we show more detail than SAVO based on competitive activity in the space.

    October 25, 2013

    • Amir Khosrow S.

      Brent, in the hospitality industry I find there has been less details, but we are moving in the direction that Savo presentation suggested. Indeed, Information Technology sector seems to be setting the pace and the best practices in this matter.

      October 25, 2013

    • Remi

      Same in the content mgmt. software industry... we show more details than keep the teams motivated, engaged, committed and our customers informed...

      October 28, 2013

  • Remi

    Thx for the welcome and point of view SAVO team & Peter! I agree with Amir's comment about Information Technology setting the pace & best practices in this area .... Looking fwd to the next PM meetup!

    October 28, 2013

  • Eric B.

    Fantastic. Peter and his colleagues presented real-world and adoptable insights into how SAVO solved the dilemma and risk innate in sharing product roadmap information with B2B prospects and clients. Thank you!

    October 27, 2013

  • Jeff M.

    Venue was good, dialog in the last half has great, first thirty minutes felt like an advertorial for Savo.

    October 25, 2013

  • Terry K.

    It was great. Peter covered the subject very well and provided relevant insight.

    October 24, 2013

    • Peter C.

      Thanks! I'm glad it was useful. I really enjoyed the frank conversation from the group. My guess - the debate isn't over. Cheers, Peter

      October 24, 2013

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