You may remember Encyclopedia Britannica as the rows of thick books that populated your elementary school library, but future generations will think of the company much differently. Earlier this year, Encyclopedia Britannica announced its plans to go all-digital. After 244 years, the bound copies that once ruled the world of information will be discontinued. The digital version of the encyclopedia will continue, but the main focus of the company has shifted to educational software. How did an institution with such an established history like Encyclopedia Britannica find a way to move beyond the product that once defined it?
Join us on Thursday, December 13 to hear Greg Healy, Senior Vice President and Chief Product Officer at Encyclopedia Britannica, talk about a Lean Startup approach to innovation in an enterprise environment. By implementing the Lean Startup methodology, Greg has enabled Britannica to test new products faster and more efficiently. This rapid feedback loop has led to new streams of revenue and a new direction for the company. Under pressure to adapt to the digital age, Encyclopedia Britannica has redefined itself as the worlds oldest startup.
Some of the talking points will include:
-How to identify who your customers really are and what they're looking for
-How to minimize friction between tradition and innovation in an enterprise environment
-How to create more rapid feedback loops to allow for more product testing and greater chances of success