Benjamin Hong, Director, Marketing Analytics - Ogilvy & Mather, Chicago
Mike Armstrong, Technology Director - Ogilvy & Mather, Chicago
With multiple providers, coding languages, devices, etc. many developers can be in the dark when it comes to working with analytics. The goal of Analytics for Developers is to help developers learn how to formulate sound tagging strategies, from planning to execution to optimization. Developers will get and overview of best practices for creating script guides, implementing tags, creating use cases, and optimization. We will also discuss analytics tools, from web analytics companies and providers, to proxy and testing applications.
Note: We will need your last name for entry, so please include with your RSVP or email to the organizers. Thanks!