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Applying SEO To Job-Hunting And Recruiting

Are you a job seeker in search of employment? Are you an employer looking for outstanding talent? In either case, I have an extraordinary event to assist you! On Saturday, August 20th starting at 10 a.m. I have arranged a special seminar showcasing two experts well versed in applying SEO to job hunting and recruiting. The first segment, will target job seekers and be entitled, I Want To Be Found: Using SEO to Enhance Your Job Search.”

Employers and recruiters are increasingly relying on online search as a way to uncover and attract qualified candidates.  But how can job seekers ensure that they will be found? What SEO techniques can enhance one’s prospects? Expert Gordon Dymowski will discuss these topics and more including optimizing online channels to create a “communications hub” to make oneself a lot more “visible” during online searches, resulting in a higher frequency of contacts and more job interviews! 

Mr. Dymowski has over ten years experience in non-profit/cause-related advocacy and marketing, building communities one cause at a time through a strategic, creative approach to social media (and other online channels) and interpersonal engagement, allowing non-profits and small businesses to outperform their competitors through engaging their constituency. His past employers include, Harvard School of Public Health, Salvation Army, the National Council on Alcoholism & Drug Abuse, and Zocalo Group. Gordon continues to indulge his passion for community building, co-organizing the Chicago Net Tuesday group (which enables social benefit organizations to leverage the tools of the social web) and coordinating marketing efforts for the Chicago Red Cross’ Mission. He also blogs on a variety of subjects ranging from comics and popular culture to non-profits, and is a frequent contributor to the Chicago Now Job Stalker blog. Gordon has a master’s degree in counseling psychology from the Loyola Graduate School of Education. Please go to to learn more about Mr. Dymowski. 

The second segment will be devoted to applying SEO to recruiting and is entitled, “ Candidate Sourcing Makeover – SEO Style.

Job seekers are changing the way they look for job opportunities, which means that employers need to change the way they locate good people. It’s not surprising that candidates use search engines to find jobs. Unfortunately, less than 2% of the time they’ll locate a targeted company’s career website and job postings. Attendees will learn: 1) why candidates are not currently finding their company’s career websites and job postings and 2) how to leverage SEO to make their organizations more “visible”, which will attract many more qualified candidates. 

Leading this discussion, Nicole Bodem, Director of Search Marketing at Bernard Hodes, will be flying in from her offices in Minneapolis to speak to our group. Her areas of focus are SEO strategy, implementation and candidate traffic growth. Prior to joining Bernard Hodes, she held positions at Arbita, a recruitment-advertising agency as well as Jobs2web, where she was responsible for defining the SEO methodology used on their recruiting platform. She has lectured at many search industry events including Search Engine Strategies (SES). She also regularly leads webinars and writes about SEO as it relates to the recruiting space on her blog. Please go to to learn more about Nicole.

The seminar will be held on Saturday, August 20th starting at 10 a.m. at TechNexus at 200 S. Wacker on the 15th Floor. Please go to for more details on this unique venue. 


Please Note: Because I have invited several related SEO and SEM groups to attend, and because THIS IS A VERY SECURE BUILDING, I respectfully make THREE REQUESTS: 1) that you arrive no later than 10:30 a.m. 2) if you RSVP and cannot make it, please change your RSVP to “NO” so others on the waiting list can attend and 3) PLEASE SEND ME YOUR FULL NAME (if it is not listed on your profile) AND THE FULL NAMES OF ANY OF YOUR GUESTS (security will check you in on the first floor and I will need to supply them your full name in order to enter the building).

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  • A former member
    A former member

    Excellent speakers and very useful information

    August 21, 2011

  • A former member
    A former member

    It is at TechNexus at 200 S. Wacker. Thanks for bringing this to my attention.

    August 5, 2011

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