JANUARY 15TH MEETING: Managing SEO-PPC In-House: Challenges, Tips, and Trends for 2011

From: Scott
Sent on: Friday, December 17, 2010 12:21 PM
Announcing a new Meetup for The Chicago Search Engine Optimization Meetup Group!

What: Managing SEO-PPC In-House: Challenges, Tips, and Trends for 2011

When: Saturday, January 15,[masked]:00 AM

Where: Digital Bootcamp
25 W Hubbard Street 2nd Floor
Chicago, IL 60654
[masked]

PLEASE NOTE: I NEED 3 PEOPLE TO VOLUNTEER FOR 15-MINUTE SHIFTS TO GREET AND OPEN THE DOOR FOR MEMBERS AT STREET LEVEL from 10 a.m. to 10:45 a.m. if you are interested, please contact me directly and DO NOT just hit "REPLY" to this message.

TOPIC: Managing SEO in-house at mid- to large-sized organizations can pose many challenges. Once the company decides to start SEO in-house, what's next? In this session you'll learn what you'll need to do in order to manage a successful in-house SEO program that runs smoothly and successfully. There are many groups involved in SEO besides the subject matter experts and if you are responsible for SEO, you need to learn and implement these tactics that will increase the productivity and reduce the frustrations you face on a regular basis. In this "weekend learning" session we will also look at ideas on integrating SEO with your PPC program.

SPEAKER: Bob Tripathi is with Sears Holdings as marketing manager, responsible for all digital marketing initiatives including SEO, paid search, social media, and other digital channels. Prior to Sears, Bob spent a number of years with Discover Financial Services as in-house search marketing strategist, managing enterprise-wide organic search and paid campaign strategy. Bob specializes in setting online search marketing strategies and building SEO best practices into the workflow of large organizations. Bob has more than seven years of hands-on experience in SEO and managing PPC campaigns in both B2B and B2C industries. Over the years, he has worked with businesses of all sizes, helping them generate revenues and achieve positive ROI with search engine marketing. Bob has a B.A. in international business and marketing from Eckerd College in Florida. He is a co-founder of SEMPO Chicago Working Group and also serves on the in-house search committee at SEMPO. Bob also does training on In-House SEO and other topics at http://www.instantetraining.com/

Mr. Tripathi will also be a speaker at the upcoming SES New York March 21st to 25th 2001. Please go to http://www.searchenginestrategies.com/newyork/training.php#in-house for more details.

PLEASE NOTE: I NEED 3 PEOPLE TO VOLUNTEER FOR 15-MINUTE SHIFTS TO GREET AND OPEN THE DOOR FOR MEMBERS AT STREET LEVEL from 10 a.m. to 10:45 a.m. if you are interested, please contact me directly and DO NOT just hit "REPLY" to this message,

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http://www.meetup.com/chicago-seo/calendar/15760034/

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