A peak into the mind and motivations governing Google search

  • November 12, 2013 · 7:00 PM
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We will hear from Sterling Beasley from 360 Photo Inc, a certified partner in the Google Business Photo Program, about the current and projected trends in how Google is crafting their search algorithms and the growing emphasis on Google+ Business pages in displayed search results.

Sterling will also go through how the Google + Business pages are configured and edited, and how to optimize these pages to accommodate the new Google trends.

360 Photo's main business is:

"... providing the most advanced standards and photographic quality in bringing your business to life with a Google 360 Virtual Tour..."

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  • Steve S.

    Sterling provided invaluable information on a paradigm shift in Google's way of doing business. I think we'll need to excuse one another for bad behavior tonight... This was news that seemed to rock a lot of boats.

    November 12, 2013

    • Laurel J.

      Yes, the information was very helpful! I set up my Google Places for Business Page before finishing my 2nd coffee - that easy. (Just waiting for PIN postcard.) Frankly, the hardest part was picking a category for my business: writer, editor, copywriter, content developer, web writer, blog, etc. weren't acceptable. But, as Sterling explained, it is set up for physical businesses. So a person might walk down the street and think, "hey, where's lunch?", I think it's unlikely anyone is going to walk around going, "hey, where can I find a writer?"

      November 13, 2013

    • Bob W.

      I think a lot of people are going to be looking for writers, I know I will.

      1 · November 14, 2013

  • Grant G.

    Thanks Bob, good message to stress. It was a solid meeting but the overall takeaway was a bit muddled. Hummingbird is presenting two buckets, if you will. One bucket is traditional SEO, say if you do a search on "wind power," hummingbird knows you want information, not a business. This search (bucket) will bring up all web sites with relevant, timely and accurate information (traditional SEO). In this bucket are company web sites that should be adding fresh content and have other sites link back to them. The other bucket is Company pages and is tied to your participation in their company program. Such as, "Graphic Designers near Me."

    So, yes, keep it simple. Keep adding fresh content to your company web site and get your google business page verified.

    3 · November 14, 2013

  • Bob W.

    The Hummingbird is Only Half the Story: We Still Need SEO

    Interesting article

    http://tinyurl.com/kvoec4r

    2 · November 14, 2013

  • Grant G.

    From here, no, that's accurate assessment. Buy in and get a higher placement.

    November 13, 2013

  • Bill H.

    Interesting presentation. None too pleased with what I am perceiving as Google's latest initiative to extort $499 from owners of brick & mortar businesses to rank high in their searches - I already have a library of store pictures that I could supply. Am I missing something here?

    November 13, 2013

  • Terry B.

    A very valuable session. I learned a lot.

    Thanks much to the presenters for coming to visit us, and for enduring the 3rd degree. :)

    November 12, 2013

  • Steve S.

    Hey Folks. Just a reminder to change your RSVP if you cannot come tomorrow! There are a lot of folks who would like to be there and boocoo gets a little tight over 40 people. Thanks!

    1 · November 11, 2013

  • Elliott Lawrence P.

    Unfortunately I cannot make it--too behind in class. Shame really because it looks like a good one!

    November 11, 2013

    • Steve S.

      Will miss you Elliot! But good on you for chunking away!

      November 11, 2013

  • A former member
    A former member

    (typo "peek")

    1 · October 17, 2013

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