September 30, 2012
North suburbs, downtown, anywhere in Chicagoland.
Market research and strategy; website usability testing. How do prospective patients make decisions and how can we connect them with the information they want - through new media or otherwise?
Use of online interactivity, social media, and apps in marketing healthcare providers.
Possibly at a future meeting, if there is synergy between the group's interests and my research.
I am a healthcare market research/strategy consultant, moving organizations from information to insight to initiative for over 25 years - trying to ensure that marketing reflects how people really make decisions, not just how we would like them to.