You've seen the ads on TV. A young person tells mom/dad that the decision has been made to join up.... "'cuz I want to be part something bigger than myself". That's it. That's the pitch. The tag line. No "Uncle Sam Wants You" or even "Over There". We live in a time where our president calls on all Americans to volunteer. Do you think the $1.35 billion dollar campaign from McCann/Erickson & Weber Shandwick will be effective in encouraging young people to chose military service?
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