April 15, 2010
I worked with analytics for over 20 years, starting with IRI, EXPRESS. More recently, I represented SPSS and ClarioAnalytics. Retail, CPG, HealthCare and Financial Services are the sectors where I focus my energy.
I facilitate PA solutions for clients utilizing several vendors with whom I have long term relationships. I focus on the customer experience and CMR, not CRM. The journey begins as a visit results in advocacy.