April 13, 2010 · 1:00 PM
You asked for it, and you got it... a complimentary webinar on how you can use Web 2.0 to grow your organization.
Register Now Akron-Canton Airport is a dynamic marketing organization with an airport attached. We were early adopters in the social media revolution; becoming the first airport in the country to host a corporate blog in 2005. Since that time we’ve added to our Web 2.0 tool box. We’ve added a Flickr stream, YouTube videos, and Twitter and Facebook, both of which have high followings in Northeast Ohio and the travel industry. Twitter and Facebook in particular, have helped us establish meaningful customer dialog…which is precious to us. We’ve never before had the privilege of really getting to know our travelers, because the airport doesn’t actually “own” the customer data- the airline does. Because of Social Media enabled communication - we are able to really get to know our fans and to listen closely to what they like and don’t like; and to delight them with tokens of our appreciation. We will go deeper into what makes Social CAK such an important part of our marketing and communications efforts. Folks will learn how we have slowly and deliberately build our brand over the past decade and how we’ve been able to amplify our core messages and beliefs using Web 2.0 platforms. Attendees will also learn how to chat, tweet and have fun within dynamic social networks. In the end, you will learn what makes unique brands successful in their new media efforts. Take advantage of this complimentary webinar and