Creative Prospecting Ideas - Collaboration & Co-Op Marketing

Creative Prospecting Ideas - How to turn Cold Calls into Customers. Perfecting sales skills is a key to new business. RSVP now, and join our guest speaker - Karla Lewis. I am thrilled to have Karla share some ideas with us. She is the best salesperson I know in Ohio.

Collaborate with skilled business leaders; gain insight, direction, and action steps.

What is the mission? Develop local businesses and their profitability to help them re-employ and renovate Cleveland - from the heart. It is difficult to make it rain. However, with that theme in mind, there are books about "Rainmakers" - people who seem to cause sales to "shower" in many places.

How is the meeting organized?
1. One of the group, this time a guest speaker, reports on a topic he/she researched on marketing technology and media.
2. We help one-another implement marketing at the meeting in small groups.
3. Use what we learned to direct referrals to each other, so the "phone starts to ring" and bring in new business.
4. Plan the next topic and pick a speaker.
5. Target potential new members to invite and grow the group

Since we are a collaboration group, think of specific questions for which you want answers. Bring your laptops or tablet and begin taking action on prospecting while at the meeting, possibly generating appointments while at the meeting! Bring your list of prospects.

Free Parking, Free Admission, Free Wi-Fi (bring your devices)

The next couple weeks will continue the Social Media Marketing theme with specific training and collaboration on networking with LinkedIn, Google+ and others.

The Collaboration & Co-Op marketing group meets every two weeks, for two hours, to get this work done! (topic ideas below.) The meeting is for collaboration. Come early for networking, or meet with members another time.

Topics will change from week to week, and include: Facebook, Twitter, Wordpress/Websites, attracting and tracking leads through the sales process, referrals & introductions, SEO, reputation management, co-op advertising, seminars, open-houses, after-hours, letters, Craigslist, Google+, discovering high-probability markets, targeting, cold-calling to make a warm call, realizing trust & respect in the sales process. Eliminate tactics that destroy trust because they look like twisting, trickery, and manipulation. Coupons, and sharing special offers among our databases. Why and how to Generate a database we control, instead of a marketing firm like FB. Best source of revenue is current clients. Second best source is referrals. All the rest is marketing and advertising for new business. Speed up the process of repeat business, and attracting referrals. Do I have prospects to refer which you want? Have our unique proposition available for prospects. Texting. Emailing. Mobile Web. Networking. Serving. Being Real. Sales Books. Management books.

Thank You DeVry University and Keller Graduate School of Management for hosting the meeting. Please, check out their offerings to see if you can gain skills from local or online courses.

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