Examine Popular Definitions of Content Strategy

I thought a nice warm-up session would be to get together and discuss the various definitions of content strategy.

This will be a casually-moderated discussion drawing on popular content strategy books and blogs. We'll discuss how we understand (or don't, for that matter) content strategy as it relates to our jobs and organizations.

If all goes well, we'll leave knowing less than we did walking in...but also leave armed with more of the right questions to ask next.

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Rafaël

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