with Sara Wachter-Boettcher
Doors: 6 pm | Presentation: 7pm
Mobile, cross-channel, responsive, future-friendly. The web is moving forward, but content is still holding us back. Locked into inflexible pages and documents, most content is far from ready for today's world of responsive sites, apps, APIs, and read-later services—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can't create more content for all of these devices and channels. We'd go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that's structured and defined so it can travel and shift while keeping its meaning and message intact.
But structured content isn't just about your CMS. It affects your whole organization. In this talk, you'll learn to revisit legacy content and add the structure and metadata needed to make it more flexible. Perhaps even more important, you'll learn to use mobile as an opportunity to break down departmental walls, rethink your organization’s workflow, and become more customer-centric.
In addition to the talk, Sara will be giving away five (5) copies of her book, Content Everywhere: Strategy and Structure for Future-Ready Content. If you'd like to purchase a copy prior to the event, you can do so by visiting Rosenfeld Media. CS-NYC members will receive a 25% discount by entering the code SWB.
Please be sure to RSVP with the full first and last name of all attendees, including guests, due to building security requirements. Attendance closes at 6:00 p.m. the day before the event.
About Sara Wachter-Boettcher
Sara Wachter-Boettcher is an independent content strategist, writer, and editor living in Lancaster, PA. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects and became determined to find a better way.
Today Sara focuses on designing systems for flexible, adaptable, future-friendly content, which she writes about in her first book, Content Everywhere from Rosenfeld Media. When she’s not consulting with clients or partnering with agencies, she's serving as editor in chief of A List Apart; contributing to publications like Contents and The Manual; and speaking about content strategy and user experience at conferences worldwide. You can read her blog at sarawb.com.
OgilvyOne Worldwide, the digital direct arm of Ogilvy & Mather, is the strongest, most experienced and most highly awarded digital direct marketing network in the world, with over 100 offices in 40+ countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships.