Adapting Ourselves to Adaptive Content

  • March 27, 2012 · 6:30 PM
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Presentation by Karen McGrane

For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Karen plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

 

Doors Open: 6:30pm

Presentation Begins: 7:00pm

Picture ID is required for entry. If your Meetup.com profile does not show the first and last name on your ID, please contact the organizers.

RSVPs close at 12:00pm on March 26. We appreciate your keeping your RSVP up to date.

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  • A former member
    A former member

    You can also access it via "Discussions" tab in the Mailing List archives.

    April 9, 2012

  • Lisa D.

    got it thanks!!!!

    April 9, 2012

  • A former member
    A former member

    Hi Lisa - you can find the Files under the More nav element up top. You'll need to be logged-in to see the transcripts though -- I made that mistake at first, but Brian cleared it up for me. B

    April 9, 2012

  • Lisa D.

    Hi Randy...where did you find the transcript?

    April 9, 2012

  • Randy B.

    Brian - I had to miss this event because I was teaching that night. I was bummed because the topic is one I am keenly interested in. So thanks for posting the transcript - very much appreciated.

    April 9, 2012

  • Jared C.

    Nice, well rounded discussion. Particularly the discussions of the required shift in workflow dynamics.

    Might have been nice to talk about content outside of the realm of publishing a bit more and the topics of Metadata and Content Personalization probably need sessions in and of themselves.

    March 29, 2012

  • A former member
    A former member

    It was my first one so I have nothing to compare it to but overall I thought the presentation was awesome.

    March 29, 2012

  • Katherine R.

    Excellent talk! Very inspiring!

    March 29, 2012

  • Elaine P.

    professional and well-thought out presentation.

    March 28, 2012

  • michael

    I have adapted to adaptive content.

    March 28, 2012

  • Elena M.

    Thanks to everyone for attending -- in the cold and all the way on the West side, too!

    And thanks, of course, to Karen McGrane for an informative, stimulating, and very funny talk. What a great way to start off OgilvyOne's sponsorship of our group. We hope to have more in the future, so watch this space.

    March 28, 2012

  • Robert S.

    Great, dynamic presentation by Karen with some very helpful information, which fleshed out ideas I was familiar with.

    March 28, 2012

  • Kristin C.

    Loved the presentation. Nice encapsulation of some stuff that was already rolling around the back of my head and great additional food for thought.

    March 28, 2012

  • Peter M.

    I thought it was an excellent and timely presentation.

    March 28, 2012

  • Leitha M.

    Super meetup! Thanks so much for all the food for thought.

    March 28, 2012

  • Kristin H.

    Great venue - Great presentation!

    March 28, 2012

  • Sadia

    Great session. Thanks, Karen!

    March 28, 2012

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