addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrosseditemptyheartexportfacebookfolderfullheartglobegmailgoogleimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Social Media, Mobile & Branded Content

  • Jun 28, 2012 · 6:00 PM
  • This location is shown only to members

Ahmed Yearwood, the owner and founder of Y INTERACT, has been speaking to many of his clients about the intersection of social media and mobile (or, as he calls it, "mocial"), and the value of branded content within that space.

Join CS-NYC as Ahmed as he presents some useful case studies and discusses the value of branded content across multiple platforms.

Ahmed Yearwood is the owner and founder of Y INTERACT, a New York City-based design studio that works with clients on planning, building and maintaining the various elements of today’s communications universe, including website development, mobile and social media apps, animation, video production, and graphic design. Before starting Y INTERACT in 2001, Ahmed oversaw interactive media and online research at the Financial Times in London, followed by New York. Ahmed graduated from Harvard University with a BA in Economics. He can be found on Twitter: @ahmedley and @YINTERACT.

Doors Open: 6:00 pm
Presentation Begins: 7:00 pm

This event will again be hosted by OgilvyOne Worldwide, the digital direct arm of Ogilvy & Mather, who are providing space and light refreshments. OgilvyOne Worldwide offices' are on 11th Avenue (between 46th & 47th), so please come join us!

Picture ID is required for entry. If your Meetup.com profile does not show the first and last name on your ID, please either update your profile, leave your full name as an RSVP comment, or contact the organizers.

RSVPs close at 12:00pm on June 26. We appreciate your keeping your RSVP up to date.

Join or login to comment.

  • Lucas P.

    I thought the presentation was a bit brief and I was not overly impressed by the content. The networking in the beginning and the Q&A were the most beneficial portions of this event. Also, I did not love the beginning 10 minutes of the presentation when he was essentially "selling" his company to us. However, at the end of the night I did walk away with some new perspectives.

    June 29, 2012

  • Adam H.

    Many thanks to Y Interact for sharing their experience in the Mocial space.

    June 29, 2012

  • Jean G.

    Excellent meetup.

    June 29, 2012

  • Geri M.

    I thought the presenter was engaging, but I didn't feel he had a well-defined and original premise. I was hoping to hear a more detailed discussion of how considerations of "mocial" and branded content inform your content strategy approach. Still, it was very nice mingling with other content strategists, and I appreciate the work that went into organizing this event.

    June 29, 2012

  • Hayley B.

    Some interesting points but also quite basic content. The presenter added much more value / showed more expertise when answering questions.

    June 29, 2012

  • A former member
    A former member

    The presenter's do a great job and put effort into the quality of the Meetup.

    June 29, 2012

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy