How to Be a Jedi Master of Your Digital Universe

It's an exciting time to do, or consider doing, content strategy. Our digital universe thrives on content. Learn why content is no less than a force today and how content strategy is the only way to master it. Along the way, get pertinent examples, practical philosophy, and an occasional Star Wars reference. This lively session will inspire experienced content strategists and help newcomers or stakeholders get a grip on the essentials.

About Colleen Jones
Colleen is the author of Clout: The Art + Science of Influential Web Content (New Riders) and principal of Content Science in Atlanta, GA. This fall, she joins the adjunct faculty of Oglethorpe University to offer one of the first academic courses in content strategy. When she isn't advising clients or students, she leads studies and blogs at Content Insights.

Doors Open: 6:00 pm
Presentation Begins: 7:00 pm

This event will again be hosted by OgilvyOne Worldwide, the digital direct marketing arm of Ogilvy & Mather, who are providing space and light refreshments. OgilvyOne Worldwide offices are on 11th Avenue (between 46th & 47th), so please come join us!

Picture ID is required for entry. If your profile does not show the first and last name on your ID, please either update your profile, leave your full name as an RSVP comment, or contact the organizers.

RSVPs close at 12:00pm on Aug 1. We appreciate your keeping your RSVP up to date.

Join or login to comment.

  • A former member
    A former member

    I thought the presentation covered points that were almost all composed of simple common sense and basic editorial judgment.

    August 13, 2012

  • Ed M.

    Came away extraordinarily impressed with the amount of knowledge Colleen shared, and her presentation skills are outstanding. Hard to beat this one!

    August 6, 2012

  • Linda

    This was my first meetup, and it went better than I expected. The speaker and presentation were substantive, and as a higher ed professional, I was delighted that she led off with an example from two universities' websites. My only issue is that the meetup started later than advertised and that left me with little time to stay for most of the Q&A. Let's cut down on the happy hour and delve more into the heart of the matter: why I hope most people were there in the first place--to learn, not to hang around and chitchat.

    August 5, 2012

  • Guy A.

    Great event, Good people in attendance.

    August 3, 2012

  • Barbara B.

    Good presentation, would have liked a little more detail but I realize that was not the goal of the session.

    August 3, 2012

  • Scott S.

    Really great. Big thanks to the organizers and to Colleen.

    August 3, 2012

  • Alan G.

    The networking session was very helpful, but the presentation was much more general and top level than expected.

    August 3, 2012

  • Karina

    Fantastic overview covering the basics of Content Strategy. Thanks Colleen Jones and kudos to the organizers!

    August 3, 2012

  • A former member
    A former member

    Author was very articulate and versed on the subject... I think it was an excellent meetup on Content Strategy. Information was definitely useful.

    August 3, 2012

  • Joe T.

    A little disorganized and started a little late- interesting content and good audience participation and networking.

    August 3, 2012

  • Jean G.

    Another good program from CS-NYC.

    August 3, 2012

  • A former member
    A former member

    Speaker tried hard to engage the audience. For a presentation on content I thought the content was not as 'advertised' and presented no new information.

    August 3, 2012

  • Bob M.

    Would love to hit this with a friend tonite. Is it possible?

    August 2, 2012

    • Bruce S.

      p.s. I had RSVP'd yes.

      August 2, 2012

    • Bob M.

      Great -- looks like I'll be there at 6:30. Can't wait to meet my internet buddy Colleen : )

      August 2, 2012

  • Elena M.

    Congratulations, Kristin!

    July 18, 2012

  • Kristin H.

    I'm a new mom so will be missing the next few sessions. Looks great, though - sorry to miss it!

    July 18, 2012

People in this
Meetup are also in:

Imagine having a community behind you

Get started Learn more

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy