It's an exciting time to do, or consider doing, content strategy. Our digital universe thrives on content. Learn why content is no less than a force today and how content strategy is the only way to master it. Along the way, get pertinent examples, practical philosophy, and an occasional Star Wars reference. This lively session will inspire experienced content strategists and help newcomers or stakeholders get a grip on the essentials.
About Colleen Jones
Colleen is the author of Clout: The Art + Science of Influential Web Content (New Riders) and principal of Content Science in Atlanta, GA. This fall, she joins the adjunct faculty of Oglethorpe University to offer one of the first academic courses in content strategy. When she isn't advising clients or students, she leads studies and blogs at Content Insights.
Doors Open: 6:00 pm
Presentation Begins: 7:00 pm
This event will again be hosted by OgilvyOne Worldwide, the digital direct marketing arm of Ogilvy & Mather, who are providing space and light refreshments. OgilvyOne Worldwide offices are on 11th Avenue (between 46th & 47th), so please come join us!
Picture ID is required for entry. If your Meetup.com profile does not show the first and last name on your ID, please either update your profile, leave your full name as an RSVP comment, or contact the organizers.
RSVPs close at 12:00pm on Aug 1. We appreciate your keeping your RSVP up to date.