July 25, 2011
I work in online marketing at a global beauty company. I am currently juggling the responsibilities of coordinating a website redesign, coordinating paid search, affiliate and remarketing agencies, and managing promotions...among other things.
There is no one solely focused on this task for our websites and I am looking to make that my responsibility.
I want to gain more insight into how brands are managing their content strategy, educate myself more on how to be a great strategist, and ultimately wear the title proudly!
I bring a love of writing, editing and marketing along with an inquisitive mind so I hope to prod along discussions and ask many questions for now.
Hi! I am new to the world of Content Strategy, but not its concepts. I work in online marketing for a global beauty company and I am interested in introducing content strategy into my role and to my company.