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Tiara J.


Seattle, WA

Member since:

July 25, 2011


We'd like to know just a little about who you are and what you're looking for. With that in mind, would you please tell us in one or two sentences what you do for a living?

I work in online marketing at a global beauty company. I am currently juggling the responsibilities of coordinating a website redesign, coordinating paid search, affiliate and remarketing agencies, and managing promotions...among other things.

If it's not clear from your first answer, are you already practicing content strategy in your work?

There is no one solely focused on this task for our websites and I am looking to make that my responsibility.

Could you tell us what you're hoping to gain from participation in CSNYC?

I want to gain more insight into how brands are managing their content strategy, educate myself more on how to be a great strategist, and ultimately wear the title proudly!

Last question. Any ideas about how you might contribute to this group and/or to the field in general?

I bring a love of writing, editing and marketing along with an inquisitive mind so I hope to prod along discussions and ask many questions for now.


Hi! I am new to the world of Content Strategy, but not its concepts. I work in online marketing for a global beauty company and I am interested in introducing content strategy into my role and to my company.

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