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The Ultimate Guide to Online Market Research and Analytics

  • Oct 8, 2013 · 7:00 PM
  • This location is shown only to members

Mark your calendars, Tuesday, October 8th, 2013 the Dallas Interactive Marketing & Internet SEO/SEM Meetup will be having their October Meetup!

Join us and our guest speaker Mason Pelt for an informative presentation entitled "The Ultimate Guide to Online Market Research and Analytics". 

As we all know Google continues to make algorithm changes at a fairly consistent rate.  It is a challenge to keep abreast of all these changes and how they impact our businesses. Having solid content and analytics are the key to success.  Mason will take us through how to perform better keyword research with the recent Google changes.  He will also discuss the best methods to find content for your social media accounts and how to use analytics for both your website and Social Media accounts.  

Topics that will be covered in the presentation

- How to perform Keyword Research in-light of recent Google Changes 

- Analytics for Your Website

- Researching Content for Your Social Media Accounts

- Social Media Analytics 


The event cost will be $5 per person and we accept cash and credit cards.
Pizza and Soda/Water will be served prior to the Meeting.  Come early and eat some food and Network!

We are excited to be having our Meetup at Connective Hub.  Connective Hub is a community that combines the diversity of a collaborative working space, the structure and capabilities of a successful company, the discipline of a business incubator, the atmosphere of a hip coffee shop, the flexibility of a nationwide executive office and the power of an entrepreneurial community. Well, that defines the Connective hub in a nutshell.



6:30 - 7:00 PM Networking Time

7:00 - 8:00 PM Main Presentation & Q&A 

8:00 - 9:00 PM More Networking Time

Meet our Guest Speaker

Mason Pelt


Mason Pelt works at the intersection of marketing and media arts. Having gone from working full time in video production to being a marketing & media consultant with clients including JC Penney, Thomson Reuters & 7 Eleven.  

Mason currently works as a YouTube Audience Developer at TouchStorm, a New York based ad agency specializing in online video marketing. Besides working for TouchStorm Mason is a board member for  the Dallas Fort-Worth Search Engine Marketing Association.


Meetup Event Cost

The event cost will be $5 per person and we accept cash and credit cards.  Pizza and Soda/Water will be served prior to the Meeting.  Come early and eat some food and Network!


Connective Hub

14228 Midway Rd. #104 • Dallas, TX 75244 • (214)[masked]

White one story Office Building off of Hornet Road










 Driving Directions to 14228 Midway Road

If you are on LBJ Highway 635

1.  Exit Midway Road and head North

2.  You will pass Alpha Road

3.  Right after you pass Spring Valley Road there will be a light this will be Hornet Road.  Take a right at Hornet Road and you will arrive at parking lot for Connective Hub.  Their building is a white one story building.


Sponsored by DFW Search Marketing Association

Are you interested in learning more about Search Marketing? Then join DFW SEM for our monthly search marketing meetings at DFWSEM is the oldest search marketing association in North America and is the premier search marketing organization for professional marketers. Ask for a FREE pass to our next meeting when you attend your next MeetUp.


Join or login to comment.

  • julie h.

    I was unable to attend. Will the slides be posted?

    October 9, 2013

  • Ronda J.

    Nice event. Being able to get organic keywords from WMT sure didn't last long. Good job adapting on such short notice Mason, but dealing with Google guess we're use to it.

    October 9, 2013

  • Bob T.

    Enjoyed presentation and meeting people. Great group and venue.

    October 9, 2013

  • Melanie N.

    Great prezo by Mason. Was good seeing everyone and hope to see you next week at From Idea to Money at the Venetian! Don't forget to use code: DFWSEO for a special discount!

    October 9, 2013

  • A former member
    A former member

    It was well my time to visit. Great to see some old friends and meet some new one. This is a fascinating time to work on the web. A lot happening forcing evolution forward

    October 9, 2013

  • Tony C.

    Where's Isi? :P

    October 8, 2013

  • Lara T.

    I was very exited to make it this time but it just wasn't meant to be. I HOPE next time I will make it.

    October 8, 2013

  • Eric T.

    Getting stuck with clients, can't possibly make it from Denton to Dallas in time. I hope you rock it though Mason. I will have to catch up with you.

    October 8, 2013

  • Jenetra J.

    I won't be able to make it

    October 8, 2013

  • A former member
    A former member

    Hey there, Will there be a recording of this event? I will not be able to attend, but I definitely would like to learn more

    1 · October 7, 2013

    • Elizabeth

      I wouldnt mind recording the audio.

      October 7, 2013

    • steve k.

      Mason will be providing a slideshare link to his presentation.

      October 7, 2013

  • Eric T.

    I hope you bring your A game regarding tools to replace google keyword tool Mason.
    I know you are a whiz and it seems analytics might be your focus, but I will be very interested in what you have to say regarding keyword research.
    I would really like some focus on getting accurate data with available tools. I probably use all the ones you may mention, but I would love to get an in depth on keyword for SEO.

    October 6, 2013

  • A former member
    A former member

    Hi. Everyone know about the upcoming analytics hands-on workshop happening next week in Dallas (Wednesday, Sept 18th)? Stratigent LLC is hosting a implementation workshop called "Technical Implementation: Best Practices for Analysts"... perfect for Digital/Web Analysts, Directors of Analytics, Data Analysts and Programmer Analysts. Stratigent and it's sponsors: Ensighten, ObservePoint, OpinionLab and Optimizely) will also cover what each of their products and services can do for you/your company. This event includes an awesome meal at Morton's Steakhouse. More info at >> $50 admission! Use Promo Code: DALMEETUP

    September 13, 2013

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Refunds are not offered for this Meetup.

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