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Michelle

Location:

Wellington
Hometown: Berkeley

Member since:

June 13, 2013

What company do you work for?

Golden Gate University. I also do consulting work for a variety of B2C clients.

Do you have a data-centric application you would like to demo at a Data 2.0 meetup?

Nope. I am going to learn and share consumer psychology insights that can help you design better applications. In the end, you need to understand the hearts and minds of those you are targeting to do a great job, no matter how great a programmer you are. So my contribution is applying consumer psychology understanding to helping you design more effective data-centric applications. : )

Introduction

I am a marketing professor and behavioral economist. I teach consumer behavior and advertising strategy. I also do research and blog for Psychology Today : http://www.psycho...­ Fun read!


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