Hi Everyone,

We recently took over the management and sponsorship of the Sydney Data Miners Group.

We are holding our next event at 6PM on Tuesday 17th November at Google's Headquarters in Sydney with Guest Speaker Evan Stubbs, Solution Manager for Analytics at SAS Australia / New Zealand.

Brief Bio:

Prior to joining SAS, Evan worked at General Motors, managing initiatives to identify potential market opportunities, matching R&D activity to filling the needs of specific customer segments, and interfacing with marketing, IT, and engineering to execute on the findings. He advises organisations within the telecommunications, utilities, finance, retail, and public sector industries, and assists companies achieve best-practice analytics capabilities. He has successfully applied analytics in a highly varied range of challenging situations, ranging from successfully implementing a forecasting-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.
Presentation Topic:

Emerging Trends in the Application of Analytics: Social Network Analysis, Social Media Analysis, and Analytical Scalability.

Abstract:

When people said ten years ago that our information sources were growing at an accelerating rate, they weren’t kidding - what the mass migration of AOL to the Internet started in the 90’s, social networking sites such as Facebook have accelerated to a new level of growth. We’ve rapidly approaching the point where not only will we be describing our every moment online, but our personal devices will also be actively commenting on our lives. From an analytics perspective, this has a wide variety of implications. And, from a content creator’s perspective, it’s not all bad – effective use of this information by third parties can actually be beneficial. In this talk, Evan will outline some emerging trends and their implications to businesses, policymakers, and users.

Registration:

Registration for this event is a MUST! Please RSVP either way! If you are able to join us on the night, we will have a printed name badge for you.

Building Logistics:

Google's Sydney office is on the 5th floor of a building that is owned by Accenture. The building doors close at 6pm each night, and they must be opened by someone with a building badge (i.e. a Googler). There are elevators and stairs that go up to the 5th floor, but the elevators also require a badge after 6pm.

There will be 1 or 2 Googlers at the door from 5:45pm to let attendees in through the front door and badge them into the elevator. They will usually keep 1 person there about 15 minutes past the starting time, to check for stragglers.

Location:

Level 5, 48 Pirrama Street, Pyrmont, Sydney (View on Google Maps)
Across from Star City casino. If the front door is closed and there is no Googler to let you in, please call Will Scully-Power on 0400 828 866.

Getting There:

If you use the subway, you can go to Town Hall station and then walk across the Pyrmont footbridge.
If you use the monorail, you can stop at the end of the footbridge, and walk from there.
If you use the light rail, you can stop at the casino station and walk across the street.
If you drive, then you can look for parking on the suburban streets around the office, and then walk from there.

Time:

We encourage all attendees to show up on time (5:45PM). If you have trouble getting in on the night please call Will Scully-Power on 0400 828 866.

Presentation Room:

We will be in the Jumbuck room: seats around 50 comfortably. It's next to Google's game room, which they occasionally let visitors use.

We will all be going to the (the Pyrmont Bridge Hotel) after the event for additional food, drinks & networking.

I look forward to welcoming you on the night!

Will Scully-Power
Managing Director
Datarati Pty Ltd

Level 1, 111 Elizabeth Street
Sydney, NSW 2000
Australia

m: +61 400 828 866
p: +61 (2) 8003 7343
e: [masked]
w: datarati.com.au
t: twitter.com/willscullypower
b: willscullypower.wordpress.com

Datarati is a marketing analytics and optimisation company, providing digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.