MEET: Scott Julian - Founder & President - Effective Measure

PRESENTATION TOPIC: Safely blending your own customer data with third party data to achieve the most effective marketing outcome

You will learn:

  • The value of common cookies and profiles to act as a "primary key" for the data
  • Ensuring user privacy and industry self-regulation & compliance
  • Sidestepping personally identifiable information (sharing hashes between systems)
  • The need for independent 3rd party "umpires" to allow data to be shared between different companies

PRESENTER BIO: Scott Julian - Founder & President - Effective Measure

Scott  is a start-up veteran who had with two successful ventures to his name before cofounding Effective Measure. Starting his internet career whilst at university he went on to found the highly successful software a service ecommerce play Gate13, and to acquire and grow the online social network TheScene, seeing both of these projects through to successful trade sales to publicly listed companies.

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    • Bindu D.

      Thanks Will. This was a great presentation I missed

      October 22, 2012

  • cathy

    Thanks for a great talk! This was my first meet up and scott was extremely knowledgable and passionate about the topic. Great to hear about new innovations and ways to use data!

    October 18, 2012

  • Soohan

    Awesome. Great to hear about the cutting edge and an informed opinion on what might happen in the future.

    October 17, 2012

  • Mark V.

    Awesome Session, presenter clearly new the subject very well, had great answers to questions.

    October 17, 2012

  • James N.

    Good presentation, some good insights for all those with digital experience or new to the market.

    October 17, 2012

  • Mike B.

    Great chatting about DSP ATD n targetting .. be good to see the technology operationalised with a business outcome (whether brand or direct ) cheers MikeB

    October 17, 2012

  • X

    He is the expert and got a very clear big picture and shared with us. Thanks a lot!

    October 17, 2012

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