A behind the scenes look at how Salesforce.com optimises their massive Paid Search program across several countries in APAC using CRM data.
You will learn:
- How software is used to bridge the gap between Sales and Marketing data
- How Salesforce.com tracks every keyword (over 80K) across 5 countries, 4 search engines and measures each keyword’s effectiveness in terms of leads and pipeline
- Learn how Salesforce optimises their PPC budget to deliver maximum ROI
About the Presenter:
Mark started his career as an online marketer back in 1998 and has held various roles in the software, media and cloud computing industries. He appreciates the importance of web analytics and measurement and has a passion for search marketing. He has held positions at Fairfax Media, Microsoft and now Salesforce.com, where he heads up the Inbound and Marketing Operations for Asia Pacific. Come along to this session as Mark is going to show you how he manages and optimises the entire SEM programs across APAC.