M&C Saatchi / Mark are HIRING!!!

From: Will S.
Sent on: Monday, January 5, 2009 1:34 PM

Hi All,


We are urgently looking to recruit campaign analysts to join our data, analytics and optimisation team.





Campaign Analyst

Reporting to

Data Director





Mark launched in May 2007, combining the digital, direct and data disciplines of M&C Saatchi. We are committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour. Although Mark is a separate entity we are a part of M&C Saatchi, but without the financial, political and cultural silos that exist in other multi agency groups.




  • Data: campaign, customer, competitive and consumer



  • Services: Leverage campaign, customer, competitive and consumer data to develop actionable insights



  • 10% of time, enrichment of client data from third party data sources
  • 10% of time, market segmentation and analysis
  • 10% of time, identifying and setting up data sources
  • 25% of time, collection, collation and preparation of campaign data
  • 20% of time, analysis and preparation of insights and optimisation
  • 15% of time, client liaison
  • 10% of time, supplier and vendor management.







Your job is to work alongside our planners and account management teams to collaboratively deliver stronger customer insights, refined campaign targeting and accurately measure and report on campaign effectiveness. It demands a candidate who is an experienced campaign analyst who is confident in using these talents to rationalise strong arguments.




This role is responsible for all campaign data analysis and preparation including:


  • Segmentation and data analysis pre-campaign, including data enrichment from known third party data sets to refine our targeting and message relevance.
  • Campaign reporting from results data to provide accurate campaign performance and modelling for future campaign optimisation.
  • Execute quantitative analyses, modelling, and reporting to translate data into actionable insights.
  • Utilise the results of analysis to recommend ongoing, iterative corrections and improvements to marketing campaigns.
  • Organise and analyse relevant data from multiple sources to identify trends, patterns, and exceptions and quickly develop hypotheses for further investigation and action.
  • Provide strong communication of insights and conclusions to account management team.
  • Design and execute testing and measurement plans to improve campaign performance and achieve quantitative business objectives.
  • Develop and recommend changes and testing programmes for web, email, mobile and direct marketing campaigns.
  • Based on in-depth analysis and reporting, recommend changes to enhance campaign growth and improve business results
  • Maintain the campaign schedule complete with dates and scope for campaign reviews.



  • Award winning creative products: national and international

§         Willing to take risks and consider new and untested approaches

§         Generate innovative ideas that are strategically sound and challenge the status quo



  • Contribute to ‘best practice’ business documentation

§         Utilise non-chargeable time effectively in product and process development

§         Utilise non-chargeable time to scope technology that improves operational efficiency

  • Involved in the development and delivery of internal knowledge sharing activities





§         A data evangelist

§         Excellent problem solving and issue resolution

  • Excellent written and verbal communication skills.
  • Inquisitive and keen to share learning with clients and internal team members
  • Self motivated, flexible and able to work without supervision or instruction
  • Ability to communicate with all levels of management and staff
  • Ability to work as a team and for the benefit of the team
  • Uncompromising pride in self and work

§         High energy and willingness to innovate

§         Passionate, persistent and courageous




§         Outstanding client service skills

§         Manages a number of responsibilities in the face of competing priorities

  • Understanding of customer lifecycles, acquisition, conversion, retention, cross and up-sell

§         Ability to learn new technologies and marketing concepts quickly

§         Intimate understanding of key market metrics to enable marketing optimisation

§         Understanding of new data and technology innovations

§         Proficient in Microsoft Office Suite

§         Advanced Excel features a plus (e.g. pivot tables, complex formulas, and statistical analysis)

§         Ability to create easy to interpret and present data into graphs, tables and reports to apply to strategic documents.




  • Bachelors degree in Statistics, Management Science, Computer Information Systems, Advertising/Communications or Business.



§         2+ Years experience in marketing campaign management and data analysis experience gained through work in a consultancy, agency, market research or corporate environment

§         Demonstrated ability to enrich customer data with third party databases

§         Database segmentation skills developed from multi-variate regression or cluster analysis

§         Database cleaning and creation of exception files for customer communications

§         Preparation of data-files, including segment identification and conditional content for use in marketing communications

§         Demonstrated experience with online measurement and adserver technologies eg. Doubleclick

§         Familiar with multiple channel data sources; call centre, web, ad serving, etc


Please send you CV to:


Will Scully-Power
M&C Saatchi / Mark.

[address removed]



Blog. http://willscullypower.wordpress.com



Will Scully-Power
Data Director

Level 12, 131 Macquarie Street
, NSW 2000

M: [masked]



Read my Blog: http://willscullypower.wordpress.com
B&T Direct Marketing Agency of the Year 2008
The Won Report - #3 Direct Marketing Agency in the World 2008
The Won Report - #3 Direct Marketing Agency in the World 2007
The Won Report - #2 Direct Marketing Agency in the World 2006

Work by M&C Saatchi / Mark.

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