NEXT EVENT: Meet Duncan Brett, - Customer Insights at eBay Australia & New Zealand

From: Will Scully-Power
Sent on: Thursday, March 25, 2010 7:42 AM
Announcing a new Meetup for Sydney Data Miners!

WHAT: Meet Duncan Brett, - Business Analyst, Customer Insights Team at eBay Australia & New Zealand

WHEN: Wednesday, 7 April, 2010 5:45 PM - 7:00PM

NOTE **** CHANGE OF VENUE ****

WHERE:

University of Technology Sydney (UTS)
Building 10, Faculty of Engineering and Information Technology
Crn of Broadway & Jones Street
Sydney

Map: http://www.uts.edu.au/about/mapsdirections/bway.html

TOPIC:

With 1 of the largest data warehouses in the world eBay relies heavily on this rich source of information to target specific customers for promotions. 2009 saw a unique set of challenges for most businesses, eBay not excluded. Promotions was just 1 way eBay AU turned the business around in 2009 and ended the year posting results that the global business is calling ?The Boomerang?. This presentation will aim to show analysts and marketers alike how our data warehouse was used to both target Buyers & Sellers pre promotion and also analyse the transactional activity post promotion in order to calculate ROI. In 30 minutes we will go through some examples of particular promotions, how the targeting was done, what were the objectives and ultimately how did we measure success.

Duncan Brett Bio:

With a total of 7 years experience in online analytics, Duncan Brett has been providing customer insights at eBay Australia for 3 years now. In a heavily data driven role Duncan uses a mix of technical & logical skills to solve problems presented to his team by a variety of business units within the company. As the go to person for customer insights, Duncan?s analysis covers everything from Buyer acquisition, category performance and customer segmentation.

REGISTER NOW TO ENSURE YOUR SEAT!!!

http://www.meetup.com/datarati/calendar/12982473/

Cheers,
Will
--

Will Scully-Power
Managing Director
Datarati Pty Ltd

Level 1, 111 Elizabeth Street
Sydney, NSW 2000
Australia

m: +61 400 828 866
p: +61 (2) 8003 7343
e: [address removed]
w: datarati.com.au
v: datarati.TV
t: twitter.com/willscullypower
b: willscullypower.wordpress.com

Datarati is a marketing automation, analytics and optimisation company, providing digital advertising agencies, media agencies and their clients with actionable data-driven insights which improve campaign performance and ROI.

Our Sponsors

  • Datarati

    Datarati is Asia-Pacific's Lifecycle Marketing Automation Agency!

People in this
Meetup are also in:

Log in

Not registered with us yet?

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy