Sydney Data Miners Message Board › M&C Saatchi / Mark are HIRING!!!
Mark launched in May 2007, combining the digital, direct and data disciplines of M&C Saatchi. We are committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour. Although Mark is a separate entity we are a part of M&C Saatchi, but without the financial, political and cultural silos that exist in other multi agency groups.
Role: Campaign Analyst
Reporting to: Data Director
Salary: Based on experience
Data: campaign, customer, competitive and consumer
Services: Leverage campaign, customer, competitive and consumer data to develop actionable insights
10% of time, enrichment of client data from third party data sources
10% of time, market segmentation and analysis
10% of time, identifying and setting up data sources
25% of time, collection, collation and preparation of campaign data
20% of time, analysis and preparation of insights and optimisation
15% of time, client liaison
10% of time, supplier and vendor management
Your job is to work alongside our planners and account management teams to collaboratively deliver stronger customer insights, refined campaign targeting and accurately measure and report on campaign effectiveness. It demands a candidate who is an experienced campaign analyst who is confident in using these talents to rationalise strong arguments.
This role is responsible for all campaign data analysis and preparation including:
Segmentation and data analysis pre-campaign, including data enrichment from known third party data sets to refine our targeting and message relevance
Campaign reporting from results data to provide accurate campaign performance and modelling for future campaign optimisation
Execute quantitative analyses, modelling, and reporting to translate data into actionable insights
Utilise the results of analysis to recommend ongoing, iterative corrections and improvements to marketing campaigns.
Organise and analyse relevant data from multiple sources to identify trends, patterns, and exceptions and quickly develop hypotheses for further investigation and action
Provide strong communication of insights and conclusions to account management team
Design and execute testing and measurement plans to improve campaign performance and achieve quantitative business objectives
Develop and recommend changes and testing programmes for web, email, mobile and direct marketing campaigns.
Based on in-depth analysis and reporting, recommend changes to enhance campaign growth and improve business results
Maintain the campaign schedule complete with dates and scope for campaign reviews.
Send CV today to:
M&C Saatchi / Mark
powerw (at) mcsaatchi.com.au
02 9016 1682