Jun 25, 2014 · 5:30 PM
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For Effective Content Marketing (and SEO), Deliver the #WIIFM.
Rob Bean, Vice President of New Media at Burns Marketing, will speak about content marketing from the customers perspective – where it always should have been. During the presentation he’ll discuss the important balance of creativity, customer relevancy, and SEO strategy as demonstrated through several successful brand campaigns. The examples discussed include brands that successfully moved from content campaigns to sustained content programs to reach their target audiences. The session will be fast paced, lively, and will be sure to jumpstart conversation.
Vice President New Media, Burns Marketing
Rob is one of those rare technologists who’s able to look at digital projects from a business perspective, and he’s got a long list of satisfied clients to prove it. He’s been an interactive guru since the infancy of the web, and has provided significant returns on digital investments for HP, Freightliner Trucks, Miller Heiman, Vail Resorts, and nonprofits like Nurse-Family Partnership. His passions include inbound strategy, customer experience mapping, content strategy, social media and community strategy, and content management systems integration.
Come network with local SEOs. The Denver SEO Meetup is a place to drink beer, network, and share your link building and SEO genius with other SEO professionals.