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Sales Funnels Made Easy (Hands-on, expect to work!)

Show up at 6 pm for networking.
7 pm presentation starts!

presented by Anita Edge, Edge Marketing Group

Do you want more business? Increasing profits? Less stress? Predictable income?

Take a look at the most successful Internet marketers today, and without fail, you will find Masters of the Sales Funnel.

What is a Sales Funnel? Sales Funnels attract prospects, establish relationships, and lead them to the desired result - sales. Sounds straightforward, but most small businesses screw it up from the get-go. Working with clients, I see problems similar to what you see when someone tries to write his own resume – overcomplication, confusion, and lack of focus.

While working with clients, I created a simplified series of steps to identify the sales funnels that best fit your business.

We will cover:

Common mistakes:

-  The Poop Model for lead magnets (thanks to Jim Edwards for this concept)

-  Offering High Value that isn’t

-  Getting the prospect to grab the carrot rather than eat it

The Components of a Good Sales Funnel

The 5 Immutable Laws of Smooth-as-silk Sales Funnels

Examples of Awesome Sales Funnels

Business Mapping Method to identify possible sales funnels.


Hands-on exercise:

Pair up to help each other through the first step of identifying your possible sales funnels. Please print out the form at , and bring it with you.


About Anita:

Anita Edge founded the Denver Internet Mastermind Group in 2007 as a support group where online business owners help each other maximize their online profits. She has her own marketing company specializing in websites, online marketing strategy, and social media strategy. She is currently working with several food brands specifically on maximizing brand visibility and consumer demand for the product.


Message to the group:
In 2014, I hope to shift gears with this group a bit. It seems to me that there is a plethora of meetups, many covering similar topics. With our time at a premium, I'm planning to focus on foundation topics - business basics that can create a big impact on our results. I'll be looking for feedback and ideas on how to make this group as valuable as possible.

See you on March 19th!



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  • Gary G.

    Great content !

    March 20, 2014

  • Zachary S.

    Insanely helpful. Anita gave the mastermind group amazing, actionable steps that showed you not only how to attract interest to signing up for your mailing list, but what to do after you have gained your audience's trust and attention. She also used tons of examples, which is always helps. I have never been to a meet up where the organizer put so much effort into helping it's members. I cannot wait for the next one ...on how to grow your audience, maybe?

    March 20, 2014

  • John H. W.

    Sorry I can't make it. I would like very much to attend, but have a meeting with a client.

    March 18, 2014

  • Kathy S.

    I like your focus on business fundamentals, Anita! Especially for us folks in technology...

    1 · March 10, 2014

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