January 21, 2010 · 5:00 PM
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Maximize Your Conversion Rates Using Customer Centric Strategies Google’s introduction of Website Optimizer in 2006 has since increased the awareness and availability of conversion testing in the marketplace. Yet, so many organizations still fail to harness the power that a properly executed conversion strategy can bring to a website. Successful conversion strategies begin with a thorough customer analysis, and the alignment of website goals with visitors’ needs. Understanding and specifically addressing the needs, questions and fears of your website’s visitors are critical to keeping them engaged and ultimately converting them into customers. Looking beyond demographics and investigating how basic human conditioning impacts your visitors’ experience is the key to higher conversion rates. Todd Barrs from SpyGlass, LLC will discuss a variety of conversion techniques and provide specific examples that are proven to increase landing page and website conversion rates.
You will learn:
About the Speaker
- How to increase conversion rates with more persuasive web pages.
- Which web page elements have shown to increase conversion rates, and why they are so important to the conversion process.
- How to develop successful conversion strategies for your clients.
- The most common behavioral traits that visitors display when interacting with websites.
Todd Barrs draws from a diverse set of marketing knowledge to help increase revenues for a wide range of clients. As an account manager at WebShare, LLC, he deployed search marketing and website analytics strategies for high-profile clients including National Geographic and HD Radio (iBiquity Corporation). Additionally, in his role as a technical manager at LMI Government Consulting, Todd successfully co-developed and marketed a $10 million Web-based asset management tool now used by numerous Federal Government agencies. Todd Barrs is founder and CEO of SpyGlass, LLC, which specializes in conversion marketing and website analytics strategies. Todd received his MBA from The George Washington University and his B.S. in Mechanical Engineering from Colorado State University.