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Advantages of Paid Social as Part of Your Referral Traffic Strategy

As marketers, we know that SEO is an important part of every company's strategy for driving traffic online, but for many of us, it is not the only tactic we are employing. SEO, Social, and Paid Advertising can work together to help you increase overall traffic to your website and encourage repeat visitors through (mostly) organic means, even if their first touchpoint with your brand may have come through a paid channel.

In this presentation, Jo will focus specifically on the Facebook advertising platform and its sophisticated targeting options, allowing marketers to reach new audiences with relevant interests, and attract high-quality traffic from users that tend to visit more pages and remain longer on site. During the presentation, you'll become familiar with targeting options in the adplatform and:

Learn how to build audience groups using keywords generated by actual social, search and lifestyle behavior from users. Find out how different placement options can affect click-through rates for your ads. Discover how you can continue reaching users after they've visited your site. Hear suggestions and examples on how to encourage people to connect on social platforms after they reach your site, so they can be reached through content marketing and potentially become repeat visitors.

About Jo Rogel

Jo is an experienced digital marketing professional. From content management, production design and web development to social media marketing, SEO and paid advertising, he has enjoyed wearing many hats throughout his career. These experiences have enabled him to see the bigger picture and help companies and organizations develop marketing strategies that span across multiple platforms and integrate diverse practices efficiently and effectively. Jo's is currently an Account Supervisor at Room 214, and works with clients such as Vail Resorts, Udi's Gluten Free, Farm Fresh Direct, Evol Foods, WhiteWave Foods, SolidFire and STIO. In his spare time, Jo loves playing football (soccer), building his music collection and enjoying his records and turntables, watching critically-acclaimed films and shows, and traveling the world. Also, he has an unhealthy obsession with 20th century modern architecture, design and furniture.

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  • Kurt H.

    Great presentation with a very knowledgeable crowd.

    February 27, 2014

  • Jim K.

    Hi Dru, Sure is. Hope to see you there!

    February 25, 2014

  • Dru S.

    This must be a mirror event, right?

    February 25, 2014

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