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The Anatomy's of New Buzz - A look at 300 page iphone bills

From: Brian T.
Sent on: Monday, August 27, 2007 11:28 PM
In the new method of technology adoption which since about '94 with
Palm an idea was started called "Technology Adoption".

In the technology Adoption lifecycle there are 5 main areas that any
audience of an idea cross. Whether its a new company, a new version of
a program, a new car company, a new car model, a new book, a new
association or a new type of membership.

They are: (Photo At­)
1. Enthusiasts Period (about 5% of the total users)
2. Visionary Period (from 5% to about 10% of total)
3. Pragmatic Period (from 15% to 70% of total)
4. Conservative Period (from 70% to 15% of total)
5. Skeptic Period (from 5% to the long tail of nill)

I found a new method very interesting regarding a 300 page AT&T bill
as documented in the timeline below.

8/12 - Slashdot cover a story about a 52 page bill
8/14 - A Pittsburgh woman named Justine Ezarik posts a 1-minute long
video about a 300 page bill she got form at&t
8/16 - PCWeek covers the story (
8/19 - 300 page iphone bill wikipedia page is created with references
( http://en.wikiped...­)
8/26 - AT&T notifies all iphone service subscribers that there bill
will be 1 or 2 pages long
Today, August 27th there are 292 related videos in Google.YouTube
regarding bills and service

A corporate Goliath was turned from communicated about, communicated
to, to changed process to communication to members/users.

Brian Thornton
Technology Director
The National Association of Heavy Equipment Training Schools

[address removed]
Cell: (702)[masked]
Fax: (866)[masked]
Click to call me now below!­

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