ITINERARY:

NOTE: Guests are expected to order a meal and beverage of their choice from the regular menu. Separate checks will be provided for everyone and will include gratuity.

7:00 - 8:00PM "The Age of the Brandividual" – The Importance of Personal Branding Leveraging Social Media-- presented by Mike D. Merrill

Mike D. Merrill consults and speaks to Non Profit organizations on the power of Social Media as a tool to drive awareness of their purpose, fundraising programs and volunteer recruitment. Mike has held sales and marketing roles at NetApp, Dell, and two venture-backed startups and was recognized for his ability to craft a compelling message and drive that awareness in a given market. Mike pursued his MBA at the Ross School of Business University of Michigan and worked for Intel for 5 years as a production manager before business school. He had his own website promoting himself at www.mikemerrill.com since 1998 as a tool to get into business school and has leveraged his own reputation and branding to continually drive his career and brand awareness.

8:00 - 9:00 "How To Drive Traffic and Market Your Brand, or Product leveraging Twitter" -- presented by Elysa Rice

When Elysa is not critiquing the typography of the world around her, she finds blogging as an outlet for her creativity. She started GenPink as a way to connect with fellow twenty somethings about the day to day challenges of the so called quarterlife crisis. Since the launch of GenPink, Elysa has become very involved with the large online community of other twenty somethings.

She enjoys all things related to technology and is a self-proclaimed blonde computer nerd. She has a great love of music, as well as art. She lives life to the fullest, making each day the best it can be.

Elysa is recognized among the top Twitter Eliite in Dallas TX. by Twitter Grader.