Hi yall!

We're excited to welcome this month's special guest, Ricardo Guerrero, former social media strategist for Dell Computers and now with Stwittergy, who will speak about Twitter strategies, metrics and marketing!

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About Ricardo -- (@ggroovin & @ESggroovin)
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Ricardo is the founder and CEO of Stwittergy (@STWITT3RGY) and an award-winning social media marketer. As principal at Stwittergy, he provides Twitter strategy, metrics and analysis, and Social Media consulting services and is developing a Twitter follower analytics, grouping, measurement, and communication tool to help businesses cultivate relationships with their key followers more effectively.

Guerrero created the majority of Dell's corporate Twitter accounts (see http://dell.com/twitt...) and established the core strategy for Dell's Twitter presence. By December 2009, Dell had generated over $6.5M in total sales via Twitter, particularly from the @DellOutlet Twitter program, which won an Award of Excellence from the Society for New Communication Research (http:/​/​www.newcommcollaborative.com/​knowledge/​705-corporate-division-awards). For Dell Latin America, he created Twitter accounts for every country as well as several highly successful Facebook pages.

Stwittergy develops and implements customized Social Media and Twitter strategies for organizations of all sizes. Additionally, the http://metrics.Stwitt... online tool aims to assist businesses use Twitter more effectively by identifying influencers who are following their Twitter accounts as well as their competitors' accounts. Follower data mining and measurement are combined with auto-updating follower groups based on location and type of Twitter user to enable private messaging easily to each member in the group. A simple, four-step recommended actions process aids businesses in focusing their attention on building strong relationships with influencers, a basic component of a successful Twitter strategy, and store key information and notes about those influencers. Additionally, a search feature allows targeting of followers matching only the search term.

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Cost: $3.00 (cash only) at door

Members are required to RSVP and order a meal and beverage of your choice from the regular menu. The restaurant provides individual checks and gratuity is included.

Hope to see you at Dave and Busters!

Cheers,

Stephanie and Sandy
@stephinge and @sleenie