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Supercharge Your Lead Generation With Facebook Advertising by Mason Pelt

Supercharge Your Lead Generation With Facebook Advertising

          by Mason Pelt

Discussion Topics

How Facebook ads can fit into your lead gen funnel

Facebook ads basics

Using Power Editor

Setting up custom audiences with an email list

Setting up conversion tracking

Website re-targeting

Advanced insights and the Insights API (This is the only time I will talk about big data) 

About Mason --

Mason Pelt is a digital strategist specializing in media and social driven marketing campaigns. Mason is the Director of Social strategy for  Music Audience Exchange, a company that enables brands & agencies to measure, scale and amplify music-driven marketing programs.

You must RSVP in order to attend

  Monday, June 16, 2014


6:00 - 7:00PM -- Check-In and Networking

7:00 - 8:30PM -- Supercharge your Lead Generation with Facebook Advertising w/Mason Pelt

8:30 -- Business Announcements



Improving Enterprises

16633 Dallas Parkway, Suite 100
Addison, TX 75001

(Nearest cross streets are Dallas Pkwy. (Toll Rd.) & Westgrove Rd. near the Mary Kay building)


$7.00 Pizza & Beverage Provided




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  • Lissa D.

    Mason Pelt is SUPER smart and shared some awesome tips how to SUPERcharge Facebook Ad Success! Can't wait to hear his Cross Channeling Marketing presentation at the DFW Rocks Social Media Conference next weekend!

    1 · June 20, 2014

  • Stephanie W.

    Awesome meeting. Lots of info with exciting possibilities. Thanks for getting nerdy too.

    2 · June 17, 2014

    • Paula B.

      Was so cool! Just being nerdy is a comfort zone for sure! You said it Stephanie - "lots of possibilities!" - lol!

      1 · June 17, 2014

  • Shoji

    awesome meeting, learned a lot. Great advice.

    1 · June 16, 2014

    • Paula B.

      Very happy you were here! Amazing information about the flip-side of things - really cool! See you at another event Shoji!

      June 17, 2014

  • Pam B.

    Way over my head tech talk so sadly didn't learn a lot... Again hard to hear speaker, plus he spoke very fast. Love the facility and group but definitely had different expectations of the program content.

    1 · June 16, 2014

    • Stephanie I.

      Pam, I'm so sorry. I'll bring a speaker and microphone next time and will be happy to help you with your Facebook marketing. Feel free to call or email me any time. Stephanie

      June 17, 2014

    • Paula B.

      Oh goodness! I am also so sorry that you had an unpleasant experience Pam. I am looking forward to the notes Mason will be providing for us all and following him on FB to further the detail. Very cool to learn about behind the scenes stuff. Have a super day - and hope to see you soon!

      June 17, 2014

  • Paula B.

    Terrific presentation Mason! The underside of it all is fascinating and kind of "Creepy" - as you said! Thank you so much!!

    June 17, 2014

  • Azure T.

    My "plus 1" and I cannot make it this evening. Will a recording of the presentation be shared?

    1 · June 16, 2014

    • Paula B.

      Hello Azure! We missed you both! Mason will be providing a link to Stephanie. Hope to see you next month for Klout!

      June 16, 2014

    • Azure T.

      Thank you, Paula!

      1 · June 17, 2014

  • Lara T.

    I am not going to make it. They changed my schedule at work. I have been looking forward to this since it was put on the schedule.

    1 · June 16, 2014

    • Paula B.

      Were you able to go over and remove your reservation from the Meetup page?

      June 16, 2014

    • Lara T.


      1 · June 16, 2014

  • Cassandra G.

    Looking forward to it! Thanks!

    2 · May 31, 2014

    • Paula B.

      See you there Cassandra!

      1 · June 2, 2014

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