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[2014 Keynote] “Mobile: It’s Not What They Say It Is” — Terry Heaton

For traditional media companies, mobile is being positioned as just another method of distributing content. “TV Everywhere” isn’t going anywhere. So-called “Second Screen” apps are wishful thinking for people who believe the First Screen is just fine. Newspaper mobile apps, likewise, are extensions of brands destined for the junk pile. Meanwhile, mobile sits there as an opportunity for those willing to accept it for what it is – an entirely new communications mechanism based on the network and its horizontal attributes.

Terry Heaton is President of Reinvent21, a consulting company specializing in business reinvention for the 21st Century. He’s an internationally-recognized creative expert on all things web-related, especially as they relate to local media, and is widely seen as a visionary, an iconoclast and an authority on doing business via the World Wide Web.

He is the author of “Reinventing Local Media, Volumes I & II and of the acclaimed series of essays Local Media in a Postmodern World, which is published in many languages worldwide, and he writes the popular “Pomo Blog.” He is a sought-after speaker on college campuses and at media conferences, and he’s the author of three other books.

He coined the term “unbundled media” to describe not only what’s happening to and with all forms of media but also as a strategy to move mainstream media to the web. He created definitions and descriptions of Media 2.0 that are now widely used by media observers everywhere, including “We are not in the content business; we’re in the advertising business.” His characterization of real-time streams of news and information in 2005 as “continuous news” leads the revolution in the online display of news as a stream. His current passion is to help media discover a replacement for advertising that interrupts or accompanies news content.

He retired from television news management in 1998 to concentrate on the internet. He is a 28-year veteran of television news and was a news director in six different markets. Terry lives with his computer and his dog in Frisco, Texas.


• 1PM-2:10PM: Pizza Networking Lunch

• 2:10PM-2:30PM: Announcements

• 2:30PM-3:40PM: Presentation

• 4:00PM-?: Unofficial Happy Hour @ Fox and Hound


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  • Tracy R.

    I enjoyed Terry's talk. It is refreshing to look at the "big picture" of where we are headed in society and technology. I left a full time position at a media giant (CNN) in 1995, and have never looked back. Since then I have witnessed the decline and dismantling of the network that it once was. Now I can't even watch 5 minutes of their "coverage" because they (like all the others) don't really "cover" anything the way that we did in the early '90's. The experienced journalists and photographers jobs have been largely replaced by inexperienced ad-driven geeks. There is no "coverage", only reaction to the news in an endless parade of talking heads with Twitter accounts.
    But the other side (where we are as bloggers) IS exciting, and Terry helped me see it in a much broader light.
    Thanks Tony - great group you have here.

    2 · January 26, 2014

    • Robin

      You are soooo RIGHT about the "coverage"!! I am stunned daily that story after story goes out with little or NO verification! There really isn't a network out there with real journalism anymore - it's all one big gossip mill. What happened to editors? I guess they're fat, lazy & happy just rubber stamping content.

      February 4, 2014

  • Robin

    Glad to have validation that what I was seeing in the market is true!

    February 4, 2014

  • Sylvia T.

    Enlightening presentation!

    January 26, 2014

  • John P.

    Apologies to Larry. I'm pretty sure I was wrong earlier when I talked about the number of revisions in WordPress. I thought more revisions would slow the site down.

    I'm forgetting... databases are really good at pulling out data fast. It's a simple SQL query to exclude the old revisions in WordPress and just bring back the pages that are current.

    In addition, the article below suggests number of posts doesn't slow WordPress down at all. Therefore, the only reason I can think of to worry about database size would be for running plugins like WP Migrate DB Pro. Anyway, here is my source:

    January 25, 2014

  • Shannon

    Very entertaining presentation on an important aspect of marketing. Terry made great points about how we feel about marketing and what the future looks like for mobile marketing. Thanks to everyone involved with producing the event.

    January 25, 2014

  • John P.

    Terry has a tremendous amount of knowledge about what is going on in the media world and where we are. He also brought home the point that people don't like advertising pushed on them. However, they do like seeking or pulling information as needed. Thankfully, it appears we're heading in the "pull" direction. So keep that in mind with your business and your content and you'll be well positioned.

    1 · January 25, 2014

  • Kathy M.

    Took the survey! Had to get my husband involved. We are both contemplatives and both agreed that all the answers were way to general and thus did not find the answers we would have given, and thus had to default to one of the choices, since our more complex answer was not there. Not that a Q & A should be short essay (that's the teacher in me) but that's a problem I will leave for someone else. Thanks, see you this afternoon.

    January 25, 2014

  • Rachel W.

    Looks like I won't be making this one after all. Came down with a bad cold and can't talk above a whisper. See ya'll next time!

    January 25, 2014

  • Shannon

    Sorry if this is covered elsewhere. How do we pay the $10 for the meeting?

    As a business expense I would like to run it through my biz account.

    January 24, 2014

    • Shannon

      Tony, debit card at the door?

      January 25, 2014

    • Tony C.

      Yes. We accept cash, check, credit, debit, and PayPal.

      1 · January 25, 2014

  • Cam S.

    I love to hear Terry Heaton and I am so sorry to miss this first WordPress meetup of the year. A wedding shower that I was rescheduled due to the icy weather is happening the same day.

    1 · January 20, 2014

    • Tony C.

      We will take good notes, Cam! Do take the survey, it will give you some insight into the talk topics. https://www.surveymonk...­

      January 20, 2014

    • Cam S.

      Okay, I took the survey. Curious to see the results from the group. Thanks, Tony.

      1 · January 24, 2014

  • Tony C.

    If you want to better understand your own ideas about mobile and how they compare to others: take this short survey by Terry, which he refer to in the talk:

    1 · January 16, 2014

    • John P.

      Survey taken. Very short and easy. Took me about a minute.

      January 24, 2014

  • A former member
    A former member

    I took the survey - so wish I could be there but have to be at a different conference that day. Hope to see you all next month.

    1 · January 23, 2014

    • Tony C.

      Thanks for participating in the survey, James. See you next month!

      1 · January 23, 2014

Your organizer's refund policy for [2014 Keynote] “Mobile: It’s Not What They Say It Is” — Terry Heaton

Refunds are not offered for this Meetup.

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