Dan Sturdivant will introduce the concept of Content Marketing. Which is not blogging, nor public relations, nor social media. Learn how Content Marketing is quite a different animal.
Dan Sturdivant, a content marketing expert, provides the inspirational and creative leadership across multiple projects that help brands create a high return on investment. Currently, Dan is the managing director for Enversa‘s enContent digital content marketing platform. Dan is on the board of directors of the DFW Search Engine Marketing Association.
Education is Marketing
How many major purchases have you made in the last few years without using the internet to research? The reality is consumers are becoming more intelligent. Many traditional marketing techniques are becoming less relevant when selling to educated consumers. In this presentation, I will show you how educating your consumers could be more effective than many marketing campaigns.
We will cover:
- Are you a thought leader in your industry?
- Training videos
- How-to tutorials
- Free training courses
- Book downloads
- White papers
Jeremy is an author, speaker, web designer, teacher and video marketing nerd. He founded Emmy award winning video training company xTrain.com that created training videos for companies like Adobe, Corel, Wiley and Safari Books Online. Jeremy is the author of “Exploring Web Design”. Jeremy’s latest venture is the Video Marketing Guild an association dedicated to video marketing education.