According to Bill Gates back in 1996, content is king. That is even more true now than it was then.
And it’s a circus out there! Your goal is to join the circus and create content that is accessible, relevant, clear, and distinctive. Despite all the competing noise, you have to find a way to attract the attention of (and convert) your target audiences.
This month’s speaker, Kay Byfield, was a Content Strategist long before that title existed. Over the years she has described herself as providing marketing communications, marcom, integrated marketing, inbound marketing, custom publishing, branded communications, or customized content.
Other near synonyms are (or will be) applied to creating content that is engaging and persuasive, but all of them describe aspects of developing and distributing original communications that are adapted to the needs of the recipient and the source. The goal is to customize the messages to fit the goals of the sender (the business) but also be appealing and persuasive to their audience.
And the thirst for more content continues to grow exponentially. It is essential that every enterprise communicate purposefully in ways that support key objectives.
If marketing connects the supplier of a product or service with the people who need what is being offered, content marketing is the communications (in whatever format) that will make those connections.
The goal of content marketing is to create communications that will have the greatest possible reach and the desired impact regardless of its distribution channel or the format. Using examples, Kay will explain how to provide good content through:
• Publishing the content on the most appropriate channel.
• Adapting your communications to the selected distribution channel.
• Being aware of the necessity to optimize the distribution of the content to maximize its reach.
• Measuring outcomes and then adjusting future content distribution.
With so much competition for your customer’s attention, you need to find ways to show prospective clients that you are the answer to their needs. In a business world that seems like a three ring circus, you need to showcase what you have to offer. Kay will describe how.
Learn more about Kay on her company website, Stand-Out Communication . She offers ongoing tips about creating great content on her blog on the website.
Paras Doshi is also presenting a short talk this month.
"How I Got Freshly Pressed: What I learned during the past two years of active blogging"
In this short talk, Paras will discuss about what he learned during past couple of years while building his blog from zero readership to a post featured on WordPress homepage "Freshly Pressed". This talk will be especially beneficial to those new bloggers looking to scale their blog to a larger readership.
In August of 2011, Paras Doshi travelled 9,000 miles from India to USA to pursue his dream of studying at a world-class university. Paras is working towards his Master's in IT & Management at UTDallas, and has been awarded the Dean's excellence scholarship for two consecutive academic years. Paras blogs about Business Intelligence, Data Analysis and Cloud computing. His active community contributions were recognized by Microsoft, and he is a Microsoft Community Contributor award recipient.
Beverages, pizza, and snacks will be available at 1PM. So come early for a fun Networking Lunch.
WordPress 102 Morning Seminar: Would you like to take your WordPress knowledge to the next level? There's still time to sign up for WordPress 102: Beyond the Basics seminar held before the Meetup, from 9:30am-1pm. WP102 covers extending and modifying WordPress to suit your business needs. Get a quick-paced look at all the things you can do to customize your site including: social media integration, SEO tweaks, advanced media embedding, mobile site access, backups, security, and more. $69 cost includes snacks and pizza lunch (1PM-2PM), and Meetup admission (2PM-4PM). Register at http://wp.ticketleap.com