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August DFW WordPress Meetup: Kay Byfield presents "Creating Great Content: How to Join the Circus"

From: Tony C.
Sent on: Friday, August 24, 2012 3:33 PM

Dear WordPress Rockstar,

"Someday, I'll learn to write better."
"Someday, I'll have a six-pack."
"Someday, I'll clean out my closet."

We all have somedays. Tomorrow, I'll help you check off that first item. Join me and 70 other DFWWP Rockstars to learn how to write and distribute good content. Content that people want to read. Content that gets you more business.

This month’s speaker, Kay Byfield, was a Content Strategist long before that title existed. Over the years she has described herself as providing marketing communications, marcom, integrated marketing, inbound marketing, custom publishing, branded communications,or customized content.

Using examples, Kay will explain how to provide good content through:

• Publishing the content on the most appropriate channel.
• Adapting your communications to the selected distribution channel.
• Being aware of the necessity to optimize the distribution of the content to maximize its reach.
• Measuring outcomes and then adjusting future content distribution.


Saturday's Agenda:

9:30am-1pm: WordPress 102: Beyond the Basics ($59 includes Meetup fee)

1pm-2:20pm:  Pizza/Networking. At 1pm, Felicia will stack up some piping-hot pizzas as we enjoy an hour of informal networking.

2pm-2:20pm: Meetup Registration and Announcements

2:20pm-3:45pm: Presentations

2:25pm-2:35pm: "How I Got Freshly Pressed: What I learned during the past two years of active blogging" by Paras Doshi

2:45pm-3:45pm: "Creating Great Content: How to Join the Circus" by Kay Byfield

4pm-6pm: Optional "Networking" Afterparty at Fox & Hound (Campbell Rd, West of I-75)



WordPress 102 Morning Seminar: Would you like to take your WordPress knowledge to the next level? There's still time to sign up for WordPress 102: Beyond the Basics seminar held tomorrow morning before the Meetup, from 9:30am-1pm. WP102 covers extending and modifying WordPress to suit your business needs. Learn all the things you can do to customize your site including: social media integration, SEO tweaks, advanced media embedding, mobile site access, backups, security, and more. $59 cost ($69/at the door) includes snacks and pizza lunch (1PM-2PM), and Meetup admission (2PM-4PM). Register at



Tony Cecala
DFW WordPress Meetup Organizer
[address removed]



Cultivatr , iSocialDesign, DFW Twitter Meetup,
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