We are very excited to announce our next Digital Health DC event, scheduled for 5:45pm the evening of Wednesday, January 23rd. For this event, you will hear strategies and practical experiences, firsthand, from several digital health leaders, on how they are using technology and strategies to more effectively engage with their constituents and to drive real results. dHealth speakers and topics are intentionally chosen to bring together the digital community from the commercial, government, not for profit, academia, and the startup world, so that we can share and learn from each other.
As always, the main session will include four short (10 - 15 minute) presentations back to back followed by a collaborative Q&A panel. We are excited to announce that the panel will be moderated by Bianca Frogner, PhD, Assistant Professor, School of Public Health and Health Services at George Washington University.
This is a fun crowd, so please plan to arrive early to enjoy the networking and to meet other members of the DC Digital Health Community. Light food and drink will be provided.
Presenters and Topics for this event include:
1) Topic: Strategic approaches for improving communications at the Veterans Health Administration.
Presenter - John Hale, Chief Communications Officer, Veterans Health Administration, Department of Veterans Affairs. John will be discussing the challenges his office faces overseeing communications and outreach for the 152 VA hospitals and more than 900 VA clinics and health care units nationwide. This includes an overview of how communications at VHA is transitioning from a press relations function to a more active business asset to help drive broader enterprise objectives. From the creation of branding guidelines to implementing usability testing on web sites, he will discuss how they are working to create more personalized and proactive communication to positively influence veteran health behaviors.
2) Topic: Pixels, Patients, and Prevention: How today’s consumers are using the Internet to manage their health.
Presenter - John Mangano is Vice President at comScorewhere he leads the dedicated Health practice. He and his team have considerable experience measuring a variety of health campaigns (e.g. smoking cessation) led by both government organizations and commercial entities. John is well-known as an expert on Internet behavior as it relates to health management, has spoken at many industry events and has been cited in countless international publications. He has been at the forefront of the Internet being one of the original 20 people to launch the wireless Internet at AT&T Wireless in 2001 and launched an online music store in 1995. He holds an MBA from the Thunderbird School of Global Management and Bachelor of Science in Public Relations from the University of Florida.
3) Topic: How the FDA Center for Tobacco Products is using digital tools to inspire action.
Presenter: Michael Murray, Senior Social Media Strategist, Food and Drug Administration,Center for Tobacco Products (CTP). Michael will be discussing how the FDA CTP has established an integrated digital outreach strategy, including web, social media and tools like widgets, content syndication and more and how they are using metrics to evaluate the various channels with the goal of getting beyond the ‘like’
4) Topic: Increasing collaboration and efficiency through advanced knowledge sharing tools.
Presenter - Richard Singerman, PhD, Chief Innovation Officer at TrustNetMD, a company that produces Advanced Knowledge Sharing tools, methods, and analytics that enable clinicians and hospital administrators to work, learn, and think together more effectively. Prior to joining TrustNetMD, Richard served in the Office of the National Coordinator for Health Information Technology, US Department of Health and Human Services.Richard's public service was preceded by his role as Director of Innovation and Knowledge Sharing for Ascension Health, the nation's largest nonprofit health care system. He is a member of the Advisory Board for BNA's Health IT & Law Industry Report and the author of numerous articles and reports concerning health care trends, knowledge sharing, diagnostic imaging, and additional innovations necessary to elevating quality and performance. He holds a Ph.D. in Physics from Cornell University, a Masters in Applied Mathematics from Cambridge University, and a BS in Physics from the Massachusetts Institute of Technology.
Event Logistics & Agenda
5:45 pm - 6:30 pm Networking
6:30 pm - 7:30 pm Presentations
7:30 pm - 8:00 pm Q&A
8:00 pm - 8:30 pm Additional Networking