The convergence of the digital and physical worlds has accelerated during the last few years thanks to new advances in technology, a new approach to telling stories and the effort of technologists, creatives and marketers alike. More often than not technologists, creatives and marketers struggle to find a common language, share intentions and collaborate towards a common goal. This group aims to bring together people from different fields to discuss how to create digital-physical experiences, products and services and share their experiences, storytelling approach, and ideas for doing so.
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