The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success. Really? Just get more leads and close more business. Oh, and justify your job, too!
Out of this has come tools to generate leads better and also at a lower cost. These techniques, processes, and tools are marketing automation. Well-implemented Marketing Automation increases revenues and profitability while lowering costs, or at least cost per new customer.
Jim Caruso will cover why this is important to us -- organizations that have or build Drupal websites. Can we do it all in Drupal? What exactly is "it," Marketing Automation ... the components ... lead generation ... available tools and resources.
ABOUT OUR PRESENTER
Jim Caruso Marketing strategist and CEO at MediaFirst, a PR firm and marketing agency for technology marketing, public relations, social media, and web development for lead generation. The firm's blog was one of the 20 top blogs on social media as recognized by Social Media Examiner in 2012. Jim has business experience across telecom, computing, new media, and the Web that offers a deep understanding of client markets and better positioning of technology products and services.
6:15 pm - Networking
6:45 pm - ADUG Business and Introductions
7:00 pm - Panel
This meet-up is for EVERYONE – from beginners curious to learn more about Drupal to experienced developers.
Twitter: @DrupalAtlanta hash tag #DrupalATL
Twitter: @DrupalCamp_ATL hash tag #dcATL
LinkedIn: Search for Group "Atlanta Drupal Users Group"
Drupal: Groups.Drupal.org Drupal-Atlanta
THANKS TO OUR ADUG SPONSORS
Matrix Resources, Inc.
TRC Professional Services