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The Who, The What and The Why: Your Keys to eBay Success with Danni Ackerman

The Who, The What & The Why: Your Keys to eBay Success

Who, what and why? They seem like simple questions, but Danni Ackerman of The Danni App will show you just how important these three W's are to your eBay business. 

Gone are the days where we could just list everything and anything and watch it sell. Now we need to think more like a business and use strategic marketing to drive traffic to OUR items and get the sale.


Danni will explore just what thinking like a business means to you. Who do you want to be online?  Who does your customer see?  What is your niche? What do you love the most about your business?  Why are you doing all this?  Those are just a few of the questions we will explore and hopefully you leave having them answered and ready to move forward.

Danni Ackerman is an eBay seller since 1998 but has spent her life buying and selling stuff.  She grew up in thrift stores and antique malls and when eBay came along it was a match made in Heaven!  Danni coaches, mentors and inspires others to grow their eBay businesses through The Danni App Academy (http://www.theDanniApp.com) where she holds both virtual and real life training for eBay sellers.
She is the author of Storage Lockers for Fun and Profit, Buying at Auction Houses for Fun and Profit, and co-author of The Ultimate Guide to Savings by Store, Business Success with Ease and The Home-Run Guides Vol l & ll.  You can also find her on Danni App TV each Sunday night where she shows you cool stuff that sells for big bucks!

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New to eBay selling or looking for a refresher?

Sherry Gilson will conduct a New Seller Session from 6:15 - 7:00 pm just prior to our Meetup. All are welcome to attend.  We will be going over the things that will help you to reach Top Rated Seller and what eBay is deeming that is most important to your success now and in the future.



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  • Carla S.

    Great presentation...Looking forward towards more.

    March 4, 2014

  • Frank B.

    If you had the misfortune of missing Danni's great presentation, do not despair. You can watch it on the Bay Area Ebay and Ecommerce Sellers You Tube Channel! Thank You

    http://www.youtube.com/watch?v=zaX745JyK74

    March 2, 2014

  • Judi Clark D.

    I am jazzed! I just got an email from presenter Jun of peer hub.net that I am the winner of the drawing! Apparently a silver coin is headed my way... THANK YOU, JUN!

    https://www.facebook.com/PeerHub

    February 18, 2014

    • Jun D.

      Congratulations Judi! Thanks for plugging Peerhub.com!

      February 18, 2014

  • Tess

    This was my second meetup with this group. Being a returning eBayer a lot has changed since I was selling 12 yrs. ago. Danni Ackerman provided us with some great useful tools. Also, The Day with Danni was well worth the time and investment....not to mention the added bonus of Sherry Gilson's participation in our shopping trip! Thanks Danni and Sherry.

    1 · February 17, 2014

  • Frank B.

    Last Month's Meetup is now posted on You tube for those of you who missed it. Thank You
    http://www.youtube.com/watch?v=oFyElVsmpno

    February 17, 2014

  • Pamela D.

    Great meeting. Excellent speakers! Really enjoyed getting together with everyone. Looking forward to next months get together! Thank you Everyone, especially Danni !!!!!

    February 14, 2014

  • Danni A.

    Thank you so much for having me out, what a great group!
    I wanted to extend my invitation to the More Fun Bigger Profits Conference for members of the Bay area meetup - $100 off registration if you email me with the subject MORE FUN. I'll hold this over until the end of February! ;-)

    February 14, 2014

  • Jun D.

    Danni gave a very informative talk about the business of selling and the important things to focus on!

    1 · February 12, 2014

  • Alan G.

    Always informative having seasoned and experienced Sellers share their knowledge and experience with the group. Danni shared from her heart the tips and tricks of having a successful eBay Business. Was a Great learning experience.

    1 · February 12, 2014

  • Judi Clark D.

    It was great! My best take-away was, "Find your niche market, stick to it and be picky! Pass everything else by. LIST as quickly as you buy, otherwise those are dollars sitting on the floor!"

    Thanks to all the organizers for your hard work.

    2 · February 12, 2014

  • Kerry B.

    It was nice to meet Danni. Her presentation was fun, informative, and motivational. I especially like my raffle prize - Danni's book "Buying at Auction Houses for Fun and Profit".

    2 · February 12, 2014

  • Sherry G.

    We have the best of the best in presenters and Danni was no exception to how great our educational team does in getting the best most informative speakers. Outstanding job Danni, I think you tripped the trigger for many. Thanks for sharing your years of knowledge and experience.

    3 · February 12, 2014

  • Frank B.

    Once again, another great Meetup with lots of profitable information. Thanks to Danni Ackerman for a very informative presentation.

    1 · February 12, 2014

  • Joyce W.

    It was a treat to meet Danni in person. Loved her positive energy and left me with plenty of food for thought. Terrific topic with a five star presentation!

    1 · February 12, 2014

  • Chris T.

    Danni was excellent. Very good discussion really getting down to the core of what our business is and what we should be to succeed.

    2 · February 12, 2014

  • Patrick E.

    Yes very informative and interesting. Gave me incentive to further target what I mainly sell on eBay.

    2 · February 12, 2014

  • Serena L.

    Danni gave some great pointers about selling in a niche and focusing on our "why."

    1 · February 12, 2014

  • Dinesh S.

    Very informative!!

    1 · February 11, 2014

  • Carla S.

    Looking forward towards tomorrow evening.

    February 10, 2014

  • Laura A.

    This is most active of the groups to which I belong. I've not yet attended but appreciate the emails and the quality of programs. I'll be out of town for this meeting, but have a 2014 resolution to attend in person.

    2 · January 21, 2014

    • Sherry G.

      Laura thanks for the compliment on our group. We try really hard to bring the best information we can to help your success. I do hope you will be able to attend a meeting. We look forward to meeting you in person.

      January 22, 2014

    • Suzanne W.

      Laura, this is a fun and giving group. Highly recommended!

      February 3, 2014

  • Suzanne W.

    I am very sad that I won't be able to make this meeting. I was so looking forward to meeting Danni. I have been following her for a long time. She is great!
    Have fun everyone (sniff, sniff)...

    1 · February 3, 2014

  • Nancy N.

    On February 11th we're meeting at a new location: Hacker Dojo in Mountain View. This will be a fantastic evening. Seating is limited, so RSVP soon. A BIG thank you for Hacker Dojo for having us!

    1 · January 20, 2014

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