Develop a Marketing Plan and Measure Its Success - at eBay!

Join our fearless leader, Chris Taylor, as he talks about creating a marketing plan, implementing that plan, and measuring its success. A marketing plan is important if you’re serious about your eBay / ecommerce business. 

Specific topics include:

•  What is a marketing plan? 

• Analyzing your business and the market to identify opportunities to grow 

• Measuring your marketing plan success 

• Developing your brand 

• Using a Success Group 

• Time management 

• And more!

Chris will be the keynote speaker on “Marketing Day” at the eBay Radio Conference in Las Vegas next month. This is what he’ll present and we get to see it first.

There will be appetizers and drinks. Plus some really cool eBay giveaways. All at eBay. You have to attend!

Chris runs marketing for Page Mage, a company that provides marketing applications for eBay and ecommerce sellers. He also sells his wife’s handmade jewelry on eBay and Etsy. Chris was the recipient of the Ecosystem Champion award from eBay for his support of the eBay seller community. He has been in sales and marketing for over 30 years during which he’s led marketing for small startups and large public companies. Chris served on the Board of Directors of the American Marketing Association, Silicon Valley Branch.

And as always, a great opportunity to network with other sellers. See you there!

Join or login to comment.

  • Chris T.

    Thanks to all of you who provided feedback on my marketing planning presentation. I made changes based on your feedback and presented the revised version at the eBay Radio Conference. Actually I kicked off the whole conference! It went amazingly well (from what I'm told). As always, what a great group we have!!

    7 · June 21, 2014

    • Serena L.

      Happy to hear you got to kick off the eBay Radio Party. Woo hoo! Hope everyone had fun and learned a lot.

      1 · June 21, 2014

    • Alan G.

      Awesome job Chris! It is always great to kick off a conference and set the tone. See you soon

      1 · June 21, 2014

  • Sandi G.

    Thank you to Chris for an AMAZING presentation, and thanks to Jeff too for the AMAZING spread and being our gracious host.

    May 22, 2014

    • Chris T.

      Thanks. Really glad you liked it.

      1 · May 25, 2014

  • Rita H.

    Thanks Chris for your thoughtful presentation. I was hoping for a magic bullet, but what you showed is that the magic is in a lot of small cohesive steps. Much appreciated your refocus for all of us.

    1 · May 22, 2014

    • Chris T.

      There are rarely "magic" or "silver" bullets for any company. Typically it's a lot of little things that eventually add up to the big things.

      3 · May 25, 2014

  • Alan G.

    Thanks Chris for the awesome presentation! Great subject presented with target points, humor and Great content that we were all able to easily understand and more importantly easy to implement. Great success comes from the many small steps that we have to take and you brought us "bite size" bits of information that when put together gives ua an Awesome plan!

    Thanks also to Jeff Terrell and his eBay team for hosting our group and addd the "icing" on the cake.

    Always a Great team effort.

    May 22, 2014

    • Chris T.

      Thanks. I enjoyed it and am thrilled to hear the positive feedback.

      May 25, 2014

  • A former member
    A former member

    Thank you Chris for a great presentation and many helpful details and step by step check list plan toward business success.
    Appreciate all details, examples, pictures and Q & A section.

    May 24, 2014

  • Farnaz A.

    It was a great meeting with a lot of useful information.
    Thank you

    May 24, 2014

  • Sherry G.

    Almost forgot a MAJOR shout out to Jeff Terrell and eBay team for not only providing the space to meet but for the delicious snacks what a treat.

    3 · May 21, 2014

    • r p

      Thanks. Could you please post any links or main subject of the discussion.

      May 24, 2014

    • Chris T.

      Here is a link to the presentation slides as well as additional resources: http://pagemage.com/e...­

      May 25, 2014

  • irene

    Really helpful. I'm new to the online store thing and really need good advise . Is anyone willing to do one on one ? I really appreciate it .

    1 · May 21, 2014

    • Sherry G.

      Irene, both Nancy and I do one on one classes. Where are you located?

      May 21, 2014

    • irene

      Perfect I'm in Campbell

      May 21, 2014

  • Sherry G.

    Keep checking here for the next meet up to be announced soon. We will be exploring "Making a Better Business World for You" With so much talent and experience in our group there is always someone with just one little nugget to share that could change how you see and do your business. Even the "little seller" on eBay wants to make it a better experience and make some money. So plan on attending because this could be that one time that you will see a new "dawning" for your business. We will post as soon as we get confirmation to date and place. Make this summer a summer that things changed for you and your business.

    3 · May 21, 2014

  • Sherry G.

    I think that we are a really "spoiled" meet up group. Each meeting is a transformation for our business. Last night was no exception. Chris with his world of knowledge in marketing and managing our time shared things that I know will make a world of difference for us as sellers. I for one never get tired of hearing the info and it can never be repeated often enough for me. If I thought I had arrived at all the knowledge I needed to do marketing and managing my time, this presentation dispelled that!! Thanks Chris for sharing your years of experience.

    May 21, 2014

  • Nancy N.

    Hi everyone - several people wondered about the eBay Radio Party and Conference in Las Vegas June 17-19. The event is sold out, but there is a standby list at erVegasStandby.com.

    May 21, 2014

  • Serena L.

    Thanks for breaking down marketing to us newbies, Chris! My aha moments were Sherri and Sandi's responses to my question on how to identify my target customers. I will definitely start implementing what was suggested!

    1 · May 21, 2014

  • Betty P.

    Excellent meetup, great topic and great helpful and easy tips. Thank you:-))

    May 21, 2014

  • Heather W.

    I finally feel as if I know where to start. I have been so overwhelmed by this topic. It all makes so much sense now. Thanks Chris!

    May 20, 2014

  • Chris T.

    Great group - hope you got value out of the presentation. I'll be sending the link within the next day.

    May 20, 2014

  • lydia

    Sandi Garcia: Next time I am in Danville maybe we can figure out something like meeting somewhere in between i do not mind driving at all i don't have a fancy car though![masked] for future reference. Will be gone for 2 weeks. Meet in Castro Valley Bart or something like that and I could drive you, no problem Summer July and September October are my slow times generally in normal days .

    May 20, 2014

  • Suzanne W.

    Excellent presentation

    May 20, 2014

  • Nancy N.

    Fantastic presentation by Chris! Biggest aha for me: focus on creating a great experience for your buyers, look for ways to improve their lives. Great ideas from our members, too.

    May 20, 2014

  • A former member
    A former member

    Hi! Can't make it after all, see you guys next time!

    May 20, 2014

  • Megan W.

    Hi folks - I'm so sorry I won't be able to make it this evening, but my colleague Austin will be there! Have a great one! You all must say hi to Austin. :)

    May 20, 2014

  • Joyce W.

    Unable to attend the meeting. Go Get 'Em Leader!

    May 19, 2014

  • Suzanne W.

    I'm driving from Santa Cruz. If anyone needs a ride let me know.

    May 20, 2014

  • Austin H.

    Anybody going to SF after the meeting? Looking for a ride to SF (or just a ride to the Caltrain).

    May 20, 2014

    • Chris T.

      I can bring you to caltrain if nobody driving from sf. But remind me at the beginning or I will forget!

      May 20, 2014

  • Sandi G.

    Hi all! If anyone is driving in from the East Bay/Alameda can I share your ride? Please e-mail me if you can save me the 2-hour train commute (each way). You will be my hero. [masked]

    May 20, 2014

    • Beauty

      Hi Sandi, I'll be driving from the North Bay but driving back to the East Bay after the meetup so I can give you a ride back to the East Bay. Let me know if you're interested. :-) ~Beauty~

      May 20, 2014

    • Sandi G.

      A drive back would be WONDERFUL! Getting there is the easy part, getting back is rough. My cell is[masked]-4931. I'll see you there and THANK YOU!

      May 20, 2014

  • Sherry G.

    TOMORROW at 7PM at eBay Headquarters you will be experiencing a major breakthrough in your business. If you are feeling like you are not where you want to be, then this is where you will want to be. Meet with us tomorrow night for a eye opening presentation. Bring a note book and set up front to catch what can be exactly the thing that will move you ahead and make you tons of money.

    2 · May 19, 2014

  • irene

    I will be running late like 7:30-8 can I still RSVP?

    May 13, 2014

    • Chris T.

      Absolutely. Obviously the earlier the better though.

      May 13, 2014

    • irene

      Great thanks .

      May 14, 2014

  • Mariel T.

    Hi Chirs!!!!!.....I have forgotten if my husband is coming do I need to tell you the name to add him to the list?....Was not sure....thank you for letting me know... :)

    May 13, 2014

    • Mariel T.

      OK I did I added (+1) in the RSVP but it did not let me type a name anywhere that is why I was wondering about where to add the name....Just in case it is: Timothy Ballenger... :0)

      May 13, 2014

    • Chris T.

      Thanks

      May 13, 2014

  • lydia

    I need some marketing help without over-saturating

    May 9, 2014

    • Chris T.

      I'll try not to oversaturate!

      May 12, 2014

    • lydia

      Ha ha. See you then!

      May 13, 2014

  • Jan

    Miss seeing all of you. Yes, we will be there.

    May 13, 2014

    • Sherry G.

      Yeah, we miss you also, looking forward to seeing you. Sherry

      May 13, 2014

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