Dani, thank you for a very informative and well presented topic. On your question on what could be improved my thoughts is this: I thought that what you have presented fits really well with product/service that will be sold via traditional channels and field sales force, however I did not have a clear idea how that marketing plan applies to Mobile+Social+Content solutions or web based services...and I would be interested to hear more how to apply your marketing plan to these type of solutions.
0 · April 30, 2012
Danny, thanks for the presentation. I certainly relate to the idea of a plan that you can outline in simple manner, and iterate repeatedly according to changes.
Here is a similar example for doing the same with business plans (great blogger, entrepreneur himself): http://www.ashmaurya.com/2010/0...
1 · April 30, 2012