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The "VC enigma" by Eyal Benjamin & Meeting with Italian delegation

For the second time, Philippe Scheimann from Ayala+.Net and Mrs Silvana Ferreri from from Italy are organizing this meetup along with Eyal Benjamin in charge of Strategy and Entrepreneurship at Tel aviv - Yafo Academic College.

The objectives of this meetup are:

  • to get some insights on how to get an investment from a venture capitalist (VC)

  • to initiate cooperation between Israeli and Italian companies such as distributing Israeli technology to Italy and establishing research projects through bi-national projects


The meetup will start with a presentation on "The VC enigma” by Eyal Benjamin:

We all want to get some investment from Venture Capitalists and yet just a very small number of entrepreneurs succeed in obtaining an investment. What can we do to succeed?

We first need to check that the VC fits our needs and that we fit the needs of the VC.
Then, we need to understand how the VC thinks and works.


The meetup will continue with the possibility for each participants to present themselves and what they are looking for.

A networking session will end with one on one discussions between the participants.

Some details about the Italian participants:

Consorzio eht

The Consortium EHT- Export High Technology was born to provide international services to small and medium enterprises of Lombardy (the richest and most innovative Italian region) that operate in the field of information technology, telecommunications, quality certification and in other high-technology related sectors.

Objective: To create business relationships among companies in the Consortium network and Israeli companies and organizations


University of Milano Bicocca + Delta80 Gianluca Colombo

Universities engaged in research, interest on relationships between universities and start-ups



"Quaeryon would like to evaluate, with the purpose of distributing on the Italian market, software for assessment and skills evaluation. It is also interested to joint participation in research projects, in particular those financed under the 7th Framework Programme where Israel is entitled to participate too. The field of interest are PERS (Personal Emergency Response Systems) devices, fixed and portable: Quaeryon is seeking advanced technologies to be exploited under EU financing, including demonstration projects."


"Disignum working for over a year in Digital marketing world, combining expertise ranging from multimedia, communication and ICT knowledge. Disignum consolidates the experience of successful innovation, marketing, design, and communication advertising.
Communicating with a click, is the fundamental objective of our work. Disignum helps own customer with an innovative high quality solution. That's all is possible by years of experience in national companies, combined with the innate desire of ""doing innovation."
Interest: partership\venture capital to improve offering in digital marketing in Heritage Sector or retail.

"To get our goals, in Italian Market, we are searching partners that operate on following subjects:1) Software platform to manage multimedia content to broadcoast on screens, interactive desk, smartphone and phone mobile.2) Platform to manage payment with mobile and/or smartphone3) Hardware for sensorial marketing (fraganges, audio,...)."


The Tel Aviv-Yafo Academic College is based in Hever Hale'omim street 10 (parking entrance). The event will be hosted at the Management and Economy building, room 207.


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  • Oren P.

    "VC enigma" was presented very well.

    June 28, 2012

  • Yona F.

    Eyal presented an excellent picture of not only the VC enigma, but what lies behind the enigma and the reasons for enigma as well as the VC timeline and the reason why so few entrepreneurs eventually get funded.

    June 28, 2012

  • Philippe S.

    Marc, thanks for pointing out. Correction made

    June 21, 2012

  • Marc G.

    Note that the address link given in the meetup app seems to be wrong.

    June 21, 2012

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