Using Social Media to Enhance Customer Relationships & Drive Sales - Interactive Panel Event
Date: Tuesday, February 22
Time: 4:30-7 pm (detailed agenda below)
Location: Newell Rubbermaid Headquarters
3 Glenlake Parkway, Atlanta, GA 30328
Whether you work in consumer packaged goods, B2B technology or healthcare, social marketing is critical for businesses trying to deepen relationships with their target audiences. Consumers are increasingly turning to social networks and forums to find information and recommendations to support purchase decisions. To gain competitive advantage, marketers must tap into these networks to learn how they can better meet the needs of current and potential customers.
In this free event, join Larry Weber, Chairman of Racepoint Group and author of Sticks & Stones, and leading Atlanta-based digital marketing experts for an interactive discussion about how companies can effectively integrate social media into their 2011 marketing strategies to increase customer loyalty and drive sales.
To register for the event, please RSVP HERE!
- Bert DuMars, Vice President of E-Business & Interactive Marketing, Newell Rubbermaid
- Natalie Johnson, Digital Communications Manager, Coca-Cola
- John Lawson, Managing Editor, ColderICE.com & CEO, 3rd Power, Inc.
4:30 - 5:15 pm: Registration and Networking
Hors d'ouevres and beverages will be served
5:15 - 6:30 pm: Welcome, Interactive Panel Discussion and Audience Q&A
With Larry Weber, Natalie Johnson, Bert DuMars & John Lawson
6:30 - 7:00 pm: Book Signing and Networking
Receive a complimentary copy of Larry Weber's Sticks & Stones