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Using Social Media to Enhance Customer Relationships & Drive Sales - Interactive

Using Social Media to Enhance Customer Relationships & Drive Sales - Interactive Panel Event

Date: Tuesday, February 22
Time: 4:30-7 pm (detailed agenda below)
Location: Newell Rubbermaid Headquarters
3 Glenlake Parkway, Atlanta, GA 30328

Whether you work in consumer packaged goods, B2B technology or healthcare, social marketing is critical for businesses trying to deepen relationships with their target audiences. Consumers are increasingly turning to social networks and forums to find information and recommendations to support purchase decisions. To gain competitive advantage, marketers must tap into these networks to learn how they can better meet the needs of current and potential customers. 

In this free event, join Larry Weber, Chairman of Racepoint Group and author of Sticks & Stones, and leading Atlanta-based digital marketing experts for an interactive discussion about how companies can effectively integrate social media into their 2011 marketing strategies to increase customer loyalty and drive sales.


  • Bert DuMars, Vice President of E-Business & Interactive Marketing, Newell Rubbermaid
  • Natalie Johnson, Digital Communications Manager, Coca-Cola
  • John Lawson, Managing Editor, & CEO, 3rd Power, Inc.
To register for the event, please RSVP HERE!

Event Agenda

4:30 - 5:15 pm: Registration and Networking
Hors d'ouevres and beverages will be served

5:15 - 6:30 pm: Welcome, Interactive Panel Discussion and Audience Q&A
With Larry Weber, Natalie Johnson, Bert DuMars & John Lawson

6:30 - 7:00 pm: Book Signing and Networking
Receive a complimentary copy of Larry Weber's Sticks & Stones

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  • A former member
    A former member

    I tried to get there but I was in traffic for two hours and still couldn't get there. I was stuck in traffic and only a mile away when I finally gave up.

    February 25, 2011

  • A former member
    A former member

    Excellent! I received new insights as to what to do. Thank you very much!

    February 23, 2011

  • Kat S.

    Fantastic meetup - made some great connections - took 5 pages of notes and enjoyed myself. Definitely worth the time. Thanks to the organizers!

    February 23, 2011

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