Video Marketing in eCommerce: how to make your online business viral

Topic: Video Marketing in eCommerce: how to make your online business viral

Meetup Leads:  
- Jim Cover (@Jimmie_Cover), Customer Success Manager at Demac Media
- Katie Hudson (@kt_hudson), Marketing Manager at Demac Media

Description: Videos are one of the best ways to garner attention over the internet; especially for pure-play eCommerce merchants who don't necessarily have a brick and mortar store to fall back on for customer interaction. But what are the elements of an eCommerce video that takes it from being good-to-great-to-viral? Join us on Thurs Nov 7th to find out! We'll be highlighting some of the key elements that merchants need to include to ensure their videos will be successful, as well as how to use video marketing in your eCommerce strategy, and then finally showcasing some of our favourite eCommerce examples! 

Format: 20 min intro then 40 min open table discussion 

MaRS Commons, Suite 230 
MaRS Discovery District 
101 College Street, Toronto

: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.

Special Note
: If you would like to attend, but won't be able to make it into the city you can attend via GoToMeeting. Please email me at [masked] to let me know if you would like to attend this way.

RSVP early as spots are limited!


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  • Andrew Heard

    Very informative event, I appreciate hearing about some of these campaigns.

    November 8

  • Whitney Hu

    Thanks for organizing the event, very insightful and fun presentation. It was great meeting everyone and look forward to the next one!

    3 · November 8

  • Steve Miller

    Great meeting Katie thanks for organizing. Video is a powerful tool. Video can instill confidence for that on-line purchase. To often on-line retailers rely on free returns as the confidence boost rather then engaging informative content. Spend more time on the front-end content, drive more conversions and reduce returns.

    2 · November 8

  • Anthony Wong

    Hey guys, great meetup today. Something that I forgot to bring up was how much of Kickstarter's success is due to the fact that they force all Kickstarter projects to have a video introducing the company and the product.

    Can't wait for the next one!

    3 · November 7

    • Andrew Heard

      Actually, I am not sure that's true. I know of a few Kickstarter campaigns which do not have video pitches. By and large the successful ones do though.

      1 · November 7

    • Katie Hudson

      Great points Anthony and Andrew! Most Kickstarter projects do have strong video presences to once again connect better with potential investors, and explain what sometimes are complex products/projects.

      November 8

  • Katie Hudson

    If you'd like to attend virtually on Thurs, please use this link: 1. Please join my meeting, 2013-11-07 at 5:40 PM EST.­

    2. Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

    Canada: 1 [masked]
    United States: 1 [masked]
    Access Code: 280-578-645
    Audio PIN: Shown after joining the meeting

    Meeting ID: 280-578-645

    November 4

    • Carmen

      Ok great, I will join online. Thanks

      November 7

  • varun

    Sorry for last minute cancellation especially because I blocked someone else from joining. I have to stay late at work. My sincere apologies to the organizers

    November 7

  • Whitney Hu

    I look forward to the discussion of how video can reach and engage eCommerce consumers!

    1 · November 4

  • Mike D. T.

    have a conference and then two other meetings so will be unable to attend.
    will this event be recorded?

    1 · November 1

    • Katie Hudson

      Unfortunately we don't record our meetups, but we always have a recap posted on our blog the next day in the afternoon (­). Cheers.

      November 2

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