Topic: Video Marketing in eCommerce: how to make your online business viral
- Jim Cover (@Jimmie_Cover), Customer Success Manager at Demac Media
- Katie Hudson (@kt_hudson), Marketing Manager at Demac Media
Description: Videos are one of the best ways to garner attention over the internet; especially for pure-play eCommerce merchants who don't necessarily have a brick and mortar store to fall back on for customer interaction. But what are the elements of an eCommerce video that takes it from being good-to-great-to-viral? Join us on Thurs Nov 7th to find out! We'll be highlighting some of the key elements that merchants need to include to ensure their videos will be successful, as well as how to use video marketing in your eCommerce strategy, and then finally showcasing some of our favourite eCommerce examples!
Format: 20 min intro then 40 min open table discussion
MaRS Commons, Suite 230
MaRS Discovery District
101 College Street, Toronto
Parking: There is parking in the MaRS building – the entrance is on the East side of the building. There is also street parking on Laplante, and parking in the hospital lots.
Special Note: If you would like to attend, but won't be able to make it into the city you can attend via GoToMeeting. Please email me at [masked] to let me know if you would like to attend this way.
RSVP early as spots are limited!